Paid Media Manager

Develop and manage paid acquisition strategies across:  

• Google/Bing Ads  
• LinkedIn Ads  
• Meta Ads  
• Reddit Ads 
• YouTube/Video Platforms  
• Programmatic/display platforms  
• Retargeting channels  
• Own campaign setup, budget allocation, bid strategies, and audience targeting.  
• Build full-funnel campaigns aligned to pipeline and revenue goals.  

• Leverage firmographic, behavioral, and intent-based audience data.  
• Develop ICP-based segmentation strategies.  
• Create retargeting and nurture audiences across the buyer journey.  
• Collaborate with analytics and customer intelligence teams to improve targeting precision.  

• Monitor CAC, CPL, ROAS, pipeline contribution, and conversion performance.  
• Build dashboards and reporting frameworks using platforms such as:  GA4 , Looker Studio, HubSpot & Salesforce  

• Analyze campaign effectiveness and deliver optimization recommendations.  

• Ensure accurate campaign tracking and attribution across ad platforms and CRM systems.  
• Partner with Marketing Ops to troubleshoot attribution discrepancies and tracking issues.  

• Run structured A/B tests on: creative, landing pages, messaging, audiences and bidding strategies  
• Continuously optimize conversion rates and lead quality.  

Partner with:  

• Demand Generation  
• Content Marketing  
• Creative/Design 
• Product Marketing  
• RevOps  
• Sales  

• 3–7+ years managing paid media for B2B SaaS, martech, ecommerce tech, or analytics companies.  
• Deep expertise in LinkedIn Ads, Google Ads and Reddit Ads. 
• Strong understanding of attribution models, tracking, and marketing analytics.  
• Experience with CRM and marketing automation platforms (HubSpot, Salesforce preferred). 
• Analytical mindset with strong reporting skills.  
• Experience managing six-figure+ monthly ad budgets preferred.  

 Success Metrics 

• Marketing Qualified Leads (MQLs)  
• Sales Qualified Leads (SQLs)  
• Pipeline generated  
• Customer Acquisition Cost (CAC)  
• Return on Ad Spend (ROAS)  
• Conversion rate optimization  
• Paid media contribution to revenue