Senior Performance Marketing Specialist — Remote

Cambly is a US-based edtech platform connecting learners with native English tutors via on-demand video. We are live in 180+ countries with high-growth markets across APAC, LATAM, and EMEA. You will join a small, high-ownership global marketing team and have direct impact across our most important markets.

We are looking for a Senior Performance Marketing Specialist to execute and optimize paid acquisition campaigns across multiple global markets. This is a fully remote, individual contributor role with a high degree of autonomy — you will own campaign performance end-to-end, work cross-functionally with global teams, and bring a data-driven point of view to every decision.

• Own and optimize paid campaigns across Google, Meta, Tiktok and other Global platforms for multiple international markets

• Monitor daily performance and optimize for CAC, ROAS, and overall marketing efficiency

• Test creatives, audiences, and placements in collaboration with the creative team

• Build and maintain campaign reports and creative performance analysis

• Contribute to budget planning and growth forecasting across markets

• Work cross-functionally with Creative, and Global Marketing teams

• Ensure campaigns are culturally relevant and properly localized for each market

• Stay informed on platform updates, algorithm changes, and competitive activity across markets, including partnering with platform account reps

• Partner with local market experts where needed to ensure relevance and accuracy

• 5+ years of hands-on experience in performance marketing / paid media

• Proven track record managing Google Ads and Meta campaigns at scale with measurable results

• Experience running campaigns across multiple markets or regions

• Strong analytical skills and comfort with data-driven decision making

• Ability to work independently and manage priorities in a remote, async environment

• Professional English proficiency

• Experience in edtech, consumer apps, or subscription businesses

• Familiarity with attribution tools (e.g. Appsflyer, Adjust, GA4)

• Experience with local or regional ad platforms beyond Google and Meta

• Experience managing influencer campaigns

• Someone who takes ownership and doesn’t wait to be told what to do

• Comfortable with ambiguity and fast iteration

• Detail-oriented but able to zoom out and think strategically

• Excited to work in a global company with a lean team