Senior Performance Marketing Manager - Remote

Cambly is a US-based edtech platform connecting learners with native English tutors via on-demand video. We are live in 180+ countries with strong growth across APAC, LATAM, and EMEA. You will join a small, high-ownership global marketing team and play a central role in shaping how we grow across our most important markets.

We are looking for a Senior Performance Marketing Manager to lead performance marketing strategy and execution across multiple global markets. This is a senior individual contributor role that combines strategic thinking with hands-on campaign ownership — you will define channel priorities, manage multi-market budgets, drive creative testing, and build the systems and frameworks that scale our campaigns over time.

• Own end-to-end execution of paid advertising campaigns across multiple international markets

• Manage campaign setup, optimization, and reporting across Google, Meta, and local platforms

• Balance promotional and evergreen campaigns to maintain growth while maximizing efficiency

• Ensure high-quality execution through QA processes and proactive troubleshooting

• Strategically allocate and monitor budgets across channels and markets

• Analyze performance metrics and implement adjustments to optimize efficiency and hit business goals

• Develop forecasting models and predictive tools for multi-market spend and ROI planning

• Design and implement structured creative testing frameworks across messaging, formats, and audiences

• Collaborate with internal and external teams to generate and iterate on high-performing creative assets

• Apply learnings systematically to improve ongoing campaign performance

• Build scalable processes, templates, dashboards, and playbooks to streamline campaign execution

• Automate repetitive tasks and improve campaign setup workflows where possible

• Establish quality control frameworks to reduce errors and improve consistency

• Collect, synthesize, and analyze campaign data across platforms and markets

• Provide actionable insights to leadership and cross-functional partners to inform strategy and optimization

• Partner with data and finance teams to enhance reporting accuracy and insight quality

• Leverage AI tools to optimize ad targeting, bid strategies, and budget allocation across markets

• Use AI-driven analytics to identify trends, predict performance, and automate reporting

• Implement AI-assisted creative testing workflows, including automated variant generation and messaging optimization

• Explore automation to streamline repetitive tasks and cross-market reporting

• Proven experience managing paid advertising campaigns across multiple channels and international markets

• Strong multi-market and cross-cultural marketing understanding, including platform-specific nuances

• Advanced budgeting skills — allocation, pacing, and optimization across markets

• Strong data analysis skills with the ability to translate complex data into clear, actionable insights

• Experience with creative testing frameworks and continuous optimization

• Process-oriented mindset with the ability to build scalable systems and playbooks

• Excellent communication and stakeholder management skills

• Ability to balance hands-on execution with strategic thinking and process improvement

• Professional English proficiency

• Experience in edtech, consumer apps, or subscription businesses

• Familiarity with attribution and analytics platforms (e.g. Appsflyer, Adjust, GA4, Looker)

• Experience with AI tools applied to marketing automation or creative testing

• Experience with local or regional ad platforms (Naver, Kakao, etc.)

• A self-starter who takes ownership and operates with high autonomy

• Strategic thinker who is also comfortable doing the work

• Detail-oriented, data-driven, and able to move fast without sacrificing quality

• Collaborative, clear communicator who can influence across a global team

• Resilient and resourceful in a lean, fast-paced environment

• Paid campaigns across assigned markets consistently meet or exceed performance KPIs

• Budgets are allocated strategically, executed efficiently, and reported with accuracy

• Campaign frameworks, playbooks, and templates are documented and scalable

• Creative testing and automation are systematically improving baseline performance

• You are recognized as a strategic thought partner by leadership and cross-functional teams