PMM, Content & Brand

• Publish 4-5 high-quality pieces per month across multiple formats

• Build a library of core assets that reduce average sales cycle length

• Product education and announcements that make complex functionality accessible and drive adoption

• Customer stories and case studies that build social proof and demonstrate real results

• Deep-dive how-to guides, webinars, video tutorials, and interactive templates that help buyers understand our value

• Strategic assets like ebooks, white papers, comparison guides, and frameworks that support the sales process

• Publish 3-6 strategic content pieces, frameworks, or lead magnets per quarter that reinforce our three core market perceptions

• Develop verticalized and industry-specific messaging as we scale (SaaS/AI, Healthcare, Fintech; Mid-Market, Enterprise)

• Collaborate with the Senior PMM on sales enablement materials that help close deals faster

• Test new content formats and distribution channels

• Use data and buyer feedback to refine messaging and content strategy

• Double down on what resonates, iterate on what doesn't

• Creative storyteller who can make technical product features compelling and accessible

• Strong writer with the ability to adapt tone and format to different audiences and content types

• Strategic thinker who can connect content to business outcomes (shorter sales cycles, higher conversion rates)

• Self-starter who's comfortable owning a content calendar end-to-end. From ideation to publishing

• Data-informed with instincts for what will resonate with finance and accounting audiences

• Experience in B2B SaaS, fintech, or enterprise software

• Background creating content for technical or complex products (ERP, accounting, finance tools)

• Comfortable on video for product demos, tutorials, or educational content

• Experience with content-led growth or product-led growth strategies

• Familiarity with verticalized messaging for different industries or company sizes

• Experience with Notion

You'll be measured on:

• Growing our content resource hub and maintaining a consistent publishing calendar of high-quality pieces that reinforce our core market perceptions

• Publishing customer stories that demonstrate real results

• Long term measurable reduction in average sales cycle length