Lead Digital Marketing Manager, Paid Media

Transforming the insurance industry is ambitious, we know. That’s why at Applied, we’re building a team that shows up every day ready to learn, willing to try new things, and driven to deliver innovative software and services that make us indispensable to our customers – all within a culture built on values that make us indispensable to each other too. With 40+ years of experience in the Insurtech game, we’re not just redefining what’s achievable; we’re creating a place where amazing career moments are made possible.  

We’re searching for a Lead Digital Marketing Manager, Paid Media to join our Marketing team in a hybrid capacity (6-8 days a month, every Wednesday and every other Thursday, in the office) from either Toronto or Atlanta. In this role, you’ll lead the planning, execution, and optimization of full‑funnel paid media programs across PPC (Google Ads and Microsoft Advertising), Paid Social, and other channels—driving MQL quality and volume while building awareness across Applied’s portfolio. We’re looking for someone with strong analytical and presentation skills who leverages AI‑enabled efficiency in their work. You value collaboration and diverse perspectives, embrace challenges, and balance high performance with a sense of fun.   

• →Bottom‑of‑Funnel PPC Ownership: Build and optimize high‑intent search programs in Google Ads & Microsoft Ads (keywords, audiences, extensions).
• →Conversion & Landing Page Optimization: Partner with Web to design conversion‑first landing pages and run A/B tests to improve CVR and MQL quality.
• →Campaign Governance & Tracking: Own GA4/pixel tracking, UTMs, QA workflows, and budget pacing to ensure clean data and reliable attribution.
• →Mid‑Funnel Paid Media (Consideration): Plan and execute paid social and retargeting across LinkedIn, Meta, and other channels to drive engagement and consideration.
• →Creative & Experimentation Leadership: Develop creative briefs and run structured experiments (creative, audiences, bids) to improve qualified traffic and assisted conversions.
• →Top‑of‑Funnel Awareness (CTV/OVV): Launch and scale awareness campaigns (e.g., CTV/Performance TV) and connect them to downstream measurement and retargeting.
• →Measurement, Reporting & Insights: Own full‑funnel KPIs, build dashboards, diagnose performance, and deliver clear, actionable recommendations to stakeholders.

Your experience may include:

• 7+ years of B2B paid media experience (agency or in‑house), owning PPC, paid social, and/or video/CTV programs; SaaS experience preferred
• Expert proficiency in core platforms, including Google Ads, Microsoft Advertising, LinkedIn Ads, and Meta
• Hands‑on experience with CTV/video advertising (e.g., MNTN, YouTube), including audience targeting, creative formats, and lift measurement
• Strong analytical and measurement skills, using GA4, Excel, and visualization tools, with a rigorous approach to UTMs, taxonomies, and conversion tracking
• Proven ability to hit MQL targets while maintaining lead quality
• Strong experience with leveraging AI to support ad creation, analysis and other areas of work efficiency

You may have other skills or credentials, including:

• Cross‑functional communication and collaboration skills
• Comfort presenting strategy, performance, and insights to executive stakeholders
• Experience translating performance data into clear, actionable recommendations 

We know that talent comes from all backgrounds and experience levels. We encourage military members and their spouses as well as candidates without a degree or a background in tech to apply!  

We leverage AI tools to streamline parts of our recruitment workflow (such as resume parsing and interview scheduling). However, candidate screening, interviews, and final decisions are conducted by real humans. 

Applied Systems is proud to be an Equal Employment Opportunity Employer. Diversity and Inclusion is a business imperative and is a part of building our brand and reputation. At Applied, we don’t discriminate, and we are committed to recruit, develop, retain, and promote regardless of race, religion, color, national origin, sexual orientation, gender identity, disability, age, veteran status, and other protected status as required by applicable law.   

#LI-Hybrid   

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