Senior Product Marketing Manager

Positioning and Messaging

• →Develop and maintain our core product narratives, value propositions, and messaging frameworks by segment, buyer persona, and use case.  

• →Lead positioning across product, solution, and corporate levels, connecting individual products into a unified platform story that clearly articulates the enterprise problems we solve, and the outcomes our suite enables. 

• →Translate technical capabilities into clear, executive-ready narratives that resonate across key verticals and segments, from point solution value to end-to-end workflow impact. 

• →Tailor messaging by buyer types to increase velocity through the customer lifecycle. 

• →Ensure positioning, and messaging align to, and amplify company value propositions and differentiation.  

• →Elevate our narrative from product description to a compelling story that clarifies the “so what” and “why now”, driving the value and benefit it brings to customers. 

• Strong ability to flex between strategy, design and execution. 

• Superior writing and storytelling skills. 

• Strong collaboration and communication skills across all stakeholder altitudes, including leadership, lateral and downstream. 

• Builder’s mindset to bring structure to ambiguity across the marketing team and the organization, and comfort with influencing without authority. 

• Fluency with Figma, LLM and other AI tools, SalesForce, CRM systems and project management tools required.

• 6+ years of product marketing experience in B2B healthcare technology 

• Proven experience launching products, building GTM plans, and tracking outcomes. 

• Experience navigating buying cycles with multiple stakeholders. 

• Deep experience creating compelling messaging for complex, multi-product solutions targeting different personas and markets. 

• Experience in marketing to Health Plans required.

CAQH is the trusted data connector at the core of healthcare. For more than 25 years, we have powered the industry with the largest and most complete healthcare data foundation in the U.S., including more than 4.8 million provider data records sourced directly from providers and member data representing 75% of covered lives supplied by health plans. By improving how essential information flows across the system, CAQH helps healthcare operate more efficiently, accurately, and with greater confidence.

At CAQH, you will do meaningful work at the intersection of healthcare, data, and technology, helping solve complex problems that make the healthcare system work better. You will collaborate with experienced professionals who care deeply about accuracy, trust, and meaningful impact in a fully remote environment.

CAQH offers competitive compensation and a comprehensive benefits package for full-time employees, including medical, dental, and vision coverage, a 401(k) with company contributions and matching, paid parental leave, tuition assistance, and generous paid time off. We are committed to investing in our people and supporting professional growth over time.

CAQH is proud to be an equal opportunity employer and is committed to fostering a workplace where all individuals are valued, respected, and empowered.

Employment decisions at CAQH are made without regard to race, color, religion, sex, national origin or ancestry, age, marital status, disability, protected veteran status, personal appearance, sexual orientation, gender identity or expression, familial status, family responsibilities, matriculation, political affiliation, genetic information, source of income, place of residence, or any other characteristic protected by law. CAQH does not tolerate unlawful discrimination or harassment of any kind.

Applicants have rights under the Family and Medical Leave Act (FMLA), Equal Employment Opportunity (EEO), and the Employee Polygraph Protection Act (EPPA). If you need a reasonable accommodation to apply for a posted position, please contact the CAQH People & Culture team at Careers@caqh.org or 202-517-0436.

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