VP, Strategic Partnerships – Home Care

Care Advantage, Inc. is a Richmond, Virginia–based, private equity–backed home healthcare platform founded in 1988 and now one of the largest providers of in-home care in the Mid-Atlantic and Southeast, employing thousands of caregivers and operating 40+ locations.

The company delivers a full range of services-from personal care and companion support to skilled nursing-across Medicaid, private pay, and insurance-driven channels, with a strong focus on high-growth private duty care. It operates a multi-brand "family of companies" model, with core subsidiaries including Care Advantage, Capital City Nurses, Coastal Home Care, Silver Lining, Young's Home Care, and Attentive Angels.

Care Advantage is at a pivotal inflection point.

We are already one of the largest home-based care providers in the Mid-Atlantic and Southeast-but our biggest growth lever is still underdeveloped

This role was created to capture that opportunity at scale.

You will be the architect and driver behind a new, enterprise-wide partnership strategy, unlocking millions in revenue through:

• Long-Term Care Insurance (LTCi)
• Veterans Affairs (VA) and Veterans networks
• Emerging channels like workers' comp, PACE, and employer-sponsored eldercare

This is a high visibility build role with direct executive access and measurable revenue ownership.

Most "partnership" roles manage relationships.

This one:

• Creates entirely new revenue channels
• Turns partnerships into billable patient care hours
• Operates with full accountability to growth targets
• Builds infrastructure (pipeline, partnerships, process) from scratch

You won't inherit a book of business. You will create it. Scale it. Own it.

1. Build Strategic Revenue Channels

Own the full lifecycle-from identification to revenue realization:

• Establish preferred-provider agreements with top carriers
• Create sustainable referral pipelines from claims activation
• Align billing, intake, and ops to seamlessly convert LTCi demand into care delivery

• Expand Care Advantage's footprint in the VA Community Care Network
• Build relationships across:
• VA Medical Centers (VAMCs)
• Veterans Service Organizations (DAV, VFW, American Legion)
• Veteran nonprofits and state agencies
• Drive referrals tied to Aid & Attendance and CCN programs

• Open new pathways through:
• Workers' compensation payors
• Auto liability insurers
• PACE programs
• Hospital discharge networks
• Employer-sponsored caregiver benefits
• Develop high-trust referral networks (attorneys, care managers, advisors)

1. Own Pipeline → Revenue Conversion

• Build a disciplined, CRM-driven pipeline with clear stage gates
• Forecast revenue and track performance against targets
• Drive real outcomes:
• New client starts
• Billed PD hours
• Long-term partner value

1. Act as a Market Leader

You are the external face of Care Advantage at the highest levels:

• Represent the company in enterprise, carrier, and government conversations
• Build executive-level credibility across stakeholders
• Position Care Advantage as the partner of choice in home-based care

1. Align Strategy with Execution

• Partner with operations, intake, finance, and executive leadership
• Ensure every referral translates into care delivery and revenue
• Identify M&A, white-label, and scale opportunities with leadership

Success is not subjective-it's clear, trackable, and tied to growth:

• Measured on billed hours growth → Year 1: establish baseline + 5% to 10% growth → Year 2: 10% to 15%+ growth
• Active strategic partnerships → 20+ within first 12 months
• Carrier agreements (LTCi) → 3–5 signed within year one
• VA network penetration → Active presence across all service markets in < 9 months
• Pipeline discipline → Forecast accuracy within 15%

• You've built partnership channels from zero to revenue-producing
• You don't just network-you monetize relationships

• No playbook? You create one
• No process? You design it
• No pipeline? You build it

You already have meaningful relationships in:

• LTC insurance
• VA / VSO networks
• Senior care ecosystem
• Post-acute or home care

• You're driven by outcomes, not activity
• You understand unit economics, margins, and scale

• 10+ years in business development, partnerships, or channel sales
• 3+ years in senior-level leadership or strategic IC roles
• Proven track record of driving measurable revenue through partnerships
• Industry exposure to LTCi, VA programs, or healthcare services
• Executive presence with ability to influence senior stakeholders

• Experience inside:
• LTCi carriers or brokerage ecosystem
• VA or government-funded healthcare programs
• Managed care or post-acute services
• Knowledge of:
• Home care workflows and reimbursement
• PACE, workers' comp, or employer-based benefits
• CRM-driven sales management (Salesforce or equivalent)

• True ownership of a high-growth revenue vertical
• Direct visibility with the CEO and executive team
• Ability to shape enterprise strategy-not just execute it
• Competitive executive compensation with strong upside tied to performance
• Platform to build something market-defining in home care

"I know how to walk into a room with payors, carriers, or government stakeholders and walk out with a deal structure that produces revenue."

If that resonates-you'll thrive here.

If you're ready to:

• Build something from scratch
• Drive real, measurable revenue
• Operate at the intersection of strategy, relationships, and execution

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