Head of Revenue Management - LEGOLAND Parks North America

As Head of Revenue Management – LEGOLAND Parks, you will play a pivotal role in maximizing admissions revenue across our three US destinations (California, Florida, and New York). By leveraging data insights and market trends, you’ll craft and execute innovative strategies that balance analytical acumen with creative problem-solving to drive exceptional growth. If you are a forward-thinking, detail-oriented leader passionate about revenue optimization and dynamic commercial strategy, we want you to lead our team.

• Bachelor’s degree in Statistics, Mathematics, Engineering, Business, Economics, Data Science, or a quantitative field.
• Minimum of 6 years of experience in pricing, consultancy, or revenue management.
• Expertise in analytical tools, business principles, and understanding of revenue drivers across multiple lines of business.
• Strong business acumen with the ability to identify opportunities and respond effectively to evolving business needs.
• Excellent verbal and written communication skills, with demonstrated ability to present confidently to senior executives.
• Established reputation for ethics and integrity, with a proven ability to foster trust and partnership across departments.

• →Work collaboratively with key stakeholders – Go-To-Market/Growth, Consumer Proposition, Operations and Finance to achieve and outperform financial objectives, revenue budget.
• →High level of entrepreneurship and commerciality required to drive revenue performance and identify new growth opportunities in market.
• →Monitors and course correct key trading decisions.
• →Act as a regional subject matter expert on pricing, revenue management, promotional strategies, and channel management, identifying which strategies best suit specific market conditions.
• →Adjust pricing strategies proactively by conducting analysis, research, implementing testing, and monitoring competitor pricing and market trends.
• →Utilise historical data, current trends, and industry insights to refine pricing models and maximise revenue potential.
• →Proactively identify new growth opportunities in the region.
• →Quickly identify any issues and escalate to Director of Revenue Management.
• →Be a trusted partner to Go-to-Market Directors on revenue management and trading.
• →Build strong relationships with key stakeholders, providing insight into local market dynamics, demand generators, and revenue trends.
• →Work hand in hand with Marketing, E-Commerce and Trade teams to find new revenue opportunities, and actively problem solve any roadblocks.
• →Collaborate with cross-functional teams to coordinate new product and promotional launches, ensuring they align with revenue goals and are delivered on time.
• →Engage stakeholders through impactful communication, delivering presentations with confidence, poise, and a style that aligns with Merlin’s values.
• →Responsible for driving engagement and buy-in across the business in the region on revenue management. Clearly communicate revenue management objectives to key stakeholders at all levels.