Caseware2mo ago

Director Growth Marketing, North America

Canada·TorontoFull Time - Permanentexecutive

MarketingGrowth Marketing

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Quick Summary

Overview

Technical Tools

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Caseware is one of Canada's original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36,000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles!

As the Director of Growth Marketing – North America, you will be responsible for developing and executing regional marketing strategies that drive new customer acquisition. Reporting to our Chief Marketing Officer, you’ll lead demand generation initiatives across digital channels, optimize the marketing funnel, and collaborate closely with sales, product marketing, and regional leadership to deliver measurable growth.

❗This is an existing vacancy.

❗This is a full-time, permanent position.

📍This is a hybrid role, requiring the successful candidate to work three days a week at our Toronto oﬃce (351 King St E, Toronto, ON).

Own the North American growth marketing strategy with a focus on new business acquisition.

Plan and execute integrated omnichannel campaigns to include email, webinars, paid media, sponsored events and account-based marketing (ABM).

Develop ICP and key personas for region to architect efficient and effective buying journeys.

Optimize the regional marketing funnel to improve conversion rates and reduce CAC.

Localize global campaigns and messaging to resonate with North American audiences.

Manage regional marketing budget and allocate spend across channels for maximum ROI.

Analyze campaign performance and provide regular reporting on KPIs (CPL, MQLs, pipeline contribution).

Collaborate with product marketing to ensure messaging aligns with buyer needs and market trends.

Stay current on competitive landscape, industry trends, and regional regulations.

Drive adoption of AI-powered tools to enhance targeting, accelerate campaign execution, and improve funnel performance.

8+ years of experience in B2B marketing, with a focus on demand generation and new business growth.

Proven success in driving pipeline and revenue in North American markets, ideally in SaaS or tech.

Deep expertise in digital marketing channels, marketing automation (e.g., HubSpot, Marketo), and CRM (e.g., Salesforce).

Strong analytical skills and experience with performance reporting and attribution models.

Excellent communication and cross-functional collaboration skills.

Experience in the accounting or audit industry is a plus, but not required.

Experience leveraging AI marketing tools (e.g., predictive scoring, intent data, content automation) to drive efficiency and impact.

Location & Eligibility

Where is the job

Toronto, Canada

Hybrid — some on-site time required

Who can apply

Listed under

Canada

Listing Details

Posted: February 28, 2026
First seen: March 26, 2026
Last seen: May 13, 2026

Posting Health

Days active: 47
Repost count: 0
Trust Level: 33%
Scored at: May 13, 2026

Signal breakdown

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Apply for this position

Caseware

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Caseware International Inc. is a global leader in developing audit, assurance, financial reporting, and data analytics software for accounting firms, corporations, and governments. Founded in 1988, the Toronto-based company provides cloud-enabled solutions to over 500,000 users in 130 countries.

Employees

750

Founded

1988

Domain

Jobs

External application · ~5 min on Caseware's site

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