Senior Tracking Specialist (m/f/d)

celebrate is a brand group with the mission to turn beautiful moments into lasting memories throughout Europe: with high quality stationery, photo products and special gift items.

We are looking for a Senior Tracking Specialist (m/f/d) to take end-to-end ownership of our tracking infrastructure, rebuild trust in our data, and create a governance layer that allows our teams to work from a reliable measurement framework. You will establish a central tracking function within our Data Intelligence unit, bridging Data Analytics with Marketing, Product, and Portfolio. The role is remote-first within Germany and reports to our Head of Data.

The yearly salary range for this position is 69.800€ - 94.400€ (Senior).

• End-to-end ownership of our tracking stack across GA4, server-side GTM, Amplitude, and marketing tools, including audit, stabilization, and consent gating

• Establishment of tracking governance — event definitions, naming conventions, tracking plans, and change logs — to replace the previous agency-led setup with scalable internal ownership

• Rollout and enablement of Amplitude as our product analytics platform, ensuring teams can define reliable OKR metrics and ship new features with proper measurement in place

• Development of automated tracking monitoring to detect data quality issues and outages early, translating technical findings into clear business impact for stakeholders across Marketing, Product, and Engineering

• GA4

• Google Tag Manager (client-side & server-side)

• Amplitude

• Google Ads

• Meta, TikTok, Pinterest (Ads tracking)

• BigQuery

• Several years of hands-on experience with GA4 and GTM (client-side and server-side), ideally in a high-growth e-commerce environment with complex purchase funnels

• Deep expertise in tracking plan development, GDPR/consent management, and debugging of attribution and conversion setups across multiple marketing channels

• Professional-level English; experience managing external agency relationships and tracking SLAs is a strong plus

• Ownership-driven – You document what you find, follow up until it's resolved, and close loops — because in a messy data landscape, nobody else will unless you do.

• Clarity-first communicator – You explain tracking incidents and data quality issues in terms stakeholders actually understand, turning technical complexity into actionable business insight.

• Structured builder – You enjoy turning ambiguity into governance — creating the naming conventions, change logs, and monitoring systems that make firefighting the exception, not the norm.

celebrate company group consists of the brands Atelier Rosemood, celebrate apps, celebrate digital printing, faireparterie, kartenmacherei and mintkind.

Together, we comprise e-commerce businesses, production facilities and other digital services focused on turning beautiful moments into lasting memories across Europe. As New Work pioneers, we have created a people-focused organization, based on trust, self-organization and flexibility.

We're excited to meet you! Apply now via our online application. Don't have a CV at hand? We're fine if you add the link to your Linkedin profile to your application.

For further questions, get in touch with Mario (Talent Acquisition Manager).

E-Mail: mario.stenske@celebrate.company

Please note that we do not accept applications via e-mail.