Senior Marketing Manager, Coca-Cola Trademark - Vietnam

Operating as an individual contributor, the Senior Marketing Manager is responsible for the end-to-end planning and execution of marketing initiatives for an assigned brand or portfolio in Vietnam. They operationalize global and category strategies, adapting them into actionable local campaigns and innovation. Drives business results by connecting consumer/shopper insights with campaign excellence and continuous learning in close collaboration with the cross functional team and the bottler.

• Leads annual and quarterly planning, execution, and tracking of brand marketing programs, key innovation launches, and local campaigns within the designated brand/segment.
• Partners with brand leadership and OU/category teams to adapt and optimize global playbooks, toolkits, and innovation platforms for relevance and impact in the country.
• Develops and implements integrated marketing (IMX), digital, shopper/trade, and channel activities, ensuring all local executions uphold brand standards and drive tangible business outcomes.
• Conducts local research, competitive analysis, and post-campaign reviews to inform campaign effectiveness, future planning, and continuous improvement.
• Manages relationships with agencies and external partners, setting clear objectives, briefing partners, and ensuring high-quality, on-time delivery of execution.
• Supports resource planning and DME budget management for assigned initiatives, ensuring disciplined spend and accurate forecasting in line with business plans.
• Builds and sustains collaborative relationships with bottler and commercial teams to drive impactful in market execution.

• 5 - 8+ years of brand or shopper marketing experience in FMCG, beverage, or related categories
• Demonstrated experience in translating global strategy based on local market needs and consumer relevance.

• Proven track record of leading end-to-end campaigns and local activations, from insight to business case, launch and post-evaluation.
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• Execute and oversee field-level brand activation, including point-of-sale, promotions, experiential marketing, and events, in close coordination with bottlers and Operations.

• Leadership in agency management, resource allocation, and project execution.

• Comfort with analyzing local consumer/shopper data and competitive landscape, translating insights into actionable marketing plans. Demonstrated ability to leverage data, digital, and analytics as competitive advantages
• Strong organizational and cross-functional communication skills.
• Action-oriented with the ability to think and react quickly to changing circumstances.
• Strong sense of urgency, even when managing initiatives with long lead times, adaptability, and flexibility to meet changing priorities and adjust to different management styles.

• Represents the brand’s voice for assigned projects in the country, engaging internal and external partners for campaign alignment and collaboration.
• Maintains regular contact with Brand Director and OU/category teams to share local insights, execution progress, and performance learnings.
• Develops effective working relationships with agencies, bottler teams, commercial, and channel partners, ensuring integrated planning and on-ground alignment.
• Communicates initiative results, challenges, and insights upward, supporting the Brand Director in shaping brand direction and continuous improvement.

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. The Coca‑Cola ASEAN and South Pacific (ASP) operating unit serves 25 countries across Southeast Asia, Australia, New Zealand and the Pacific Islands. Our portfolio of sparkling soft drink brands in ASP includes Coca-Cola, Sprite and Fanta. We also offer a variety of water, sports, juice, dairy, and tea brands including Dasani, Mount Franklin, Wilkins, AdeS, smartwater, vitaminwater, Powerade, Fuze Tea, Minute Maid and Nutriboost. We’re constantly innovating and transforming our portfolio, from reducing sugar in our drinks to bringing new and exciting products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and emissions reductions across our value chain. Together with our bottling partners, we help bring economic opportunity to local communities across the region. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

The Coca-Cola Company: Refresh the World. Make a Difference

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We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.