Senior Marketing Cloud Architect

Strategic Architecture 

• Define and own the Marketing Cloud architecture roadmap aligned with business objectives. 

• Partner with Marketing, Product, and Technology leaders to translate strategic goals into technical solutions. 

• Lead transition toward AI-driven marketing platforms and decisioning systems. 

Solution Delivery 

• Lead end-to-end implementation of complex Marketing Cloud solutions, including Journey Builder, Automation Studio, Cloud Pages, and Content Builder. 

• Architect integrations between Marketing Cloud, Salesforce CRM, and external systems using APIs and middleware. 

Data Strategy 

• Design robust data models and segmentation strategies for advanced personalization. 

• Ensure compliance with global privacy regulations (GDPR, CCPA). 

AI & Innovation  

• Introduce best practices and leverage Generative AI (GenAI) for:  

• Dynamic email/content generation  

• Campaign optimization  

• Automated journey orchestration  

• Design and implement AI-powered personalization strategies, including Real-time segmentation using Data Cloud.  

• Enable Einstein AI / predictive intelligence use cases. 

• Drive continuous improvement through AI-enabled experimentation frameworks, Predictive analytics, A/B testing, and performance optimization. 

Leadership 

• Serve as a subject matter expert and mentor for Marketing Cloud developers and administrators. 

• Establish governance frameworks for Data Quality, Coding standards and AI model usage and ethics.