Customer Advocacy Intern

Customer Advocacy at Cribl is all about turning customer success into momentum for our customers, for our field teams, and for the market. The team helps identify, shape, and activate real customer stories across sales, events, brand, demand generation, community, and thought leadership so that customer proof is easier to find, easier to use, and more impactful.

In this role, you’ll get hands-on experience bringing this work to life. You’ll support projects that make customer proof more usable and reusable across the business, including improving customer reference data and preparing content for AI and LLM consumption. Additionally, you will have the opportunity to build AI workflows that enable our GTM teams to move faster while creating scalable foundations for customer storytelling programs, like CriblCon.

You’ll also get exposure to how a modern advocacy team operates cross-functionally, strategically, and with a deep focus on customer value. At Cribl, customer stories are not side assets; they are a core part of how we build trust, credibility, and market momentum.

This internship is designed to provide hands-on experience in marketing, process development, program support, and exploratory work. You’ll have clear guidance, exposure to the broader team, regular feedback, and the opportunity to present your work at the conclusion of the internship.

You’ll leave with a stronger understanding of customer advocacy, cross-functional marketing, content operations, and how companies build scalable customer-led growth motions. Crucially, you will build AI fluency, moving beyond simple tool usage to learning how to design and implement AI workflows that streamline GTM processes, preparing you to be a leader in the AI-era workplace.

This is a 12-week internship scheduled for 35 hours per week.

• Organize and tag customer stories, quotes, and case study content so field and marketing teams can quickly find the right proof for the right moment.
• Help repurpose and build customer content into structured snippets, prompts, templates, and other formats that are easier to use in AI and LLM-driven workflows.
• Clean up and enrich customer reference data in Salesforce, including referenceability status, product, industry, and use case metadata.
• Analyze key friction points in manual processes to propose and prototype AI workflows for tasks like advocate identification and case study production.
• Support customer speaker workflows for CriblCon, including tracking, coordination, and materials support.
• Document and improve workflows so GTM teams can easily request, discover, and activate customer proof in their day-to-day work.
• Partner across advocacy, marketing, and adjacent teams to help scale customer-led storytelling and advocacy programs.

• A BA or BS degree from an accredited college or university (graduated in 2026), ideally in marketing, communications, or similar.
• Strong attention to detail and an instinct for organizing content, systems, and workflows.
• Excellent written communication skills and an interest in storytelling, content strategy, or customer marketing.
• Curiosity about how customer voice influences brand, pipeline, and go-to-market success.
• Comfort working in spreadsheets, systems, and structured processes without losing sight of the bigger story.
• A collaborative, proactive approach and excitement about learning in a fast-moving environment.
• Proactive interest in leveraging AI to design and optimize workflows.

Hourly rate: $25 - $30

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