Social Media Manager

We are seeking a creative and detail-oriented Social Media Manager to take ownership of 1–2 of Crumbl’s social media platforms. This role is responsible for planning and executing engaging, on-brand content that supports overall marketing objectives. Working under the guidance of a senior manager, the Social Media Manager will develop and maintain a content calendar, ideate innovative, on-trend content concepts, and produce high-quality assets including videos, graphics, and written copy. The ideal candidate is both strategic and hands-on—capable of turning ideas into compelling posts while ensuring consistency, performance, and growth across assigned channels. Social media is a huge part of Crumbl’s marketing and brand strategy, which makes this a high-impact role in driving brand awareness and affinity.

• Own and manage 1–2 assigned social media platforms end-to-end

• Develop and maintain a robust content calendar with daily posts aligned with brand strategy

• Collaborate with leadership to align content with broader marketing campaigns and goals

• Brainstorm and pitch creative content concepts tailored to each platform

• Create original, social-first content, which may include short-form lo-fi videos, lo-fi photos, graphics, and other visual assets, with support from our in-house creative team for higher production deliverables

• Write engaging captions and post copy that reflect brand voice and tone

• Schedule and publish daily content across platforms in a timely manner, which will include posting on weekends at least 1x per month

• Monitor platform and cultural trends and adapt content strategies to stay relevant

• Ensure consistency in messaging, branding, and visual identity

• Optimize content based on performance data and platform best practices

• Coordinate with across teams as needed to ensure accuracy and consistency of customer facing communications

• Stay up to date on social media tools, trends, and emerging platforms

• Support testing of new content formats, ideas, and growth strategies

• 2–4 years of experience managing social media accounts for a brand, agency, or creator. Experience in a food or consumer brand is a plus

• Proven ability to develop and execute content strategies across platforms (e.g., Instagram feed, reels, stories, broadcast channels; TikTok, Facebook)

• Strong content creation skills, including necessary video editing and graphic design and proficiency using necessary tools to create content (i.e. CapCut, Canva). Portfolio or work samples are a strong plus 

• Proficiency with social media tools (e.g., scheduling platforms, analytics dashboards)

• Excellent copywriting skills with a clear understanding of brand voice and tone

• Experience building and managing content calendars

• Deep knowledge of current social media trends, formats, and best practices

• Ability to analyze performance metrics and translate insights into actionable improvements

• Strong organizational and time management skills with the ability to meet deadlines, and extreme attention to detail

• Creative thinker with a proactive approach to ideation and problem-solving

• Comfortable working both independently and collaboratively within a team

• Comfortable in a fast-paced, quick changing environment is a must

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience)