Senior Product Marketing Manager (B2B)

About Us:
DailyPay is transforming the way people get paid. As a worktech company and the industry’s leading on demand pay solution, DailyPay uses an award-winning technology platform to help America’s top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job while supporting their financial well-being outside of the workplace.
DailyPay is headquartered in New York City, with operations throughout the United States as well as in Belfast. For more information, visit DailyPay's Press Center.

Reporting to the Director of Product Marketing, this Senior PMM is DailyPay's market intelligence engine for our B2B products. This role sits at the intersection of market research and go-to-market strategy — you are the "Voice of the Market" who ensures our platform investments are grounded in buyer reality.

You will translate competitive intelligence, technical buyer insights, and market whitespace into compelling narratives, positioning frameworks, and business cases that shape both our roadmap influence and our GTM execution. You are a high-leverage partner to Product Management, bringing the outside-in perspective.

Based in our New York City office, this hybrid position blends remote focus with high-energy, on-site collaboration, working shoulder-to-shoulder with our Engineering and Product teams to solve the future of earned wage access.

• Market & Competitive Intelligence: Own deep-dive research into competitor positioning, technical differentiators, and enterprise buyer trends. Synthesize findings into actionable insights that inform roadmap prioritization conversations

• Buyer Persona Development: Define the goals, pain points, and buying criteria of both technical and non technical buyer personas. Translate their requirements into messaging frameworks and sales tools that resonate in complex, multi-stakeholder deals.

• Inbound GTM Strategy: Partner with Product to develop launch positioning and messaging for new platform capabilities ensuring DailyPay's technical differentiation is clearly articulated to enterprise buyers and downstream internal stakeholders

• Business Case & Narrative Development: Build data-backed narratives (market sizing, competitive gaps, buyer ROI) that support internal alignment on platform investments. Your output establishes product-market fit.

• Sales & Field Enablement: Arm enablement teams with the competitive intelligence, technical positioning, and product differentiation tools they need to support the field in winning deals against sophisticated buyers.

• 6+ years of experience in Product Marketing, ideally in highly technical products

• A track record of developing positioning, messaging, and competitive intelligence in B2B SaaS or FinTech.

• High technical literacy; comfortable analyzing technical documentation and platform integrations.

• Proven ability to influence product leaders through market evidence and commercial narrative

• Experience navigating the "Discovery" and Product-Market fit phase of the product lifecycle in B2B SaaS or FinTech.