Dng26mo ago

Senior Communications Planner

El SegundoFull-timesenior

OtherCommunications Planner

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Overview

ABOUT THE AGENCY: David&Goliath is an agency that adheres to one simple philosophy: Brave. To be brave, to inspire people and brands to take on their goliaths.

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OtherCommunications Planner

ABOUT THE AGENCY:

David&Goliath is an agency that adheres to one simple philosophy: Brave. To be brave, to inspire people and brands to take on their goliaths. To create lasting impact that the world can feel and truly embrace. This is our purpose and for over two decades, we have never wavered from it. We are not made for everyone. We are made for the few who believe that purpose isn't just a business proposition, but a way of life. And for those who believe we can achieve the unthinkable, together. David&Goliath is a collaborative, empathetic, and team-oriented culture that believes in taking on challenges that others might walk away from. Because, the truth is, nobody ever became great without first being brave.

ABOUT THE ROLE:

The Senior Communications Planner (aka Connections Planner) role acts as the liaison between Brand Planning, Creative, and Media. They will define the consumer journey so that the right messages reach our target audiences in the right moments. In a rapidly- evolving media and channel landscape, the Sr. Comms Planner will be a cross-channel expert, staying on top of the latest media, culture and consumer trends to inspire and challenge our creative teams to think outside the box. They will also elevate our marketing strategies so that it drives creativity, newness, and excitement across channels.

THIS ROLE IS FOR YOU IF:

You understand how to develop and implement integrated communication campaigns including earned, owned and shared content strategies

You take initiative and enjoy conceiving fresh ideas and innovative approaches for client partners and/or the agency

You are curious and constantly learning, and demand the best of yourself no matter the task

You’re familiar with the evolving media landscape, have strong media platform relationships and bring a track record of media relations outcomes

You seek to grow with the best, enjoy collaborative processes and want a workplace where your work ethic is recognized and appreciated

Define the campaign channel ecosystem to create a view of the overall communications plan and content strategy required to meet KPIs

Work with the strategy and creative teams to take a creative idea/platform and connect it across a variety of consumer touchpoints

Rather than focusing on messaging as our brand planners would, this person will focus on the channel strategy with our media partners, ensuring strategic alignment between medium and message

Develop and/or use consumer journeys to help facilitate planning

Be able to decipher existing qualitative and quantitative research reports, data and analytics to determine the best ways to connect with our audience

Take on a total market approach when making recommendations

8+ years of experience in a communications planning or strategy role at an advertising, digital, PR, media and/or integrated marketing agency

Knowledge of both traditional and digital media planning

Experience with tech brands is a plus