Paid Media Specialist

As a Paid Media Specialist, you will live in the Ads manager, not just visit it for weekly reports. Take a hands-on approach to performance marketing, treating campaign optimisation like a craft. Build, launch, monitor and optimise campaigns daily across Google and Meta, with your fingers on the pulse of every dollar spent.

Please Note: We believe in the value of in-person collaboration! This is a full-time, on-site role at our Melbourne CBD office, where you’ll work closely with our dynamic team to drive innovation and growth.

• Build, launch and manage campaigns from scratch across Google Ads, Meta Ads, X, TikTok and other assigned ad platforms
• Write, test, and refine ad copy, creative briefs and campaign assets
• Collaborate closely with designers, product, and marketing leads while maintaining a strong understanding of high-performing creative
• Conduct daily keyword research, audience mining and bid adjustments
• Set up tracking, naming conventions and campaign structures that are clear, scalable and easy for others to manage

• Monitor campaign performance daily with a focus on immediate action, not reporting
• Identify and fix underperforming campaigns quickly
• Adjust bids, budgets, and audience targeting throughout the day based on real-time data and market conditions
• Identify and scale high-performing creatives while pausing underperforming ones

• Analyse performance data daily, weekly and monthly with a focus on actionable insights
• Deliver clear, concise updates outlining performance, key drivers and next steps
• Build and maintain live dashboards for stakeholders to access performance at any time

• Partner with Creative, Social, Product and Affiliate teams to align campaigns with launches, offers and key events
• Share real-time performance insights with creative teams to inform ongoing asset development
• Work with paid media leads to test new platforms, tools and strategies and execute those tests

• Run A/B tests across audiences, creatives, landing pages, offers and bid strategies
• Stay up to date with platform updates and industry trends across Google, Meta, TikTok and programmatic channels
• Proactively identify and test new opportunities
• Document learnings and share insights to improve team performance

• →3+ years of hands-on performance marketing experience with daily execution in Google Ads and Meta Ads Manager
• →Proven track record of managing budgets independently and delivering against CPA, ROAS and LTV targets
• →Strong expertise in bid management, audience segmentation and campaign structuring
• →Experience working in competitive, high-volume verticals such as gaming, e-commerce, fintech, or travel (gaming experience is a strong plus)
• →Demonstrated experience managing medium to large-scale budgets
• →Proficiency in analytics and reporting tools, including Google Analytics, Looker Studio, Supermetrics or similar

• Exposure to programmatic platforms such as DV360 and The Trade Desk
• Knowledge of the gaming/gambling sector and its regulatory landscape
• Bachelor’s degree in Marketing, Business, Data, or a related field
• Fluency in Portuguese, Spanish or another language

• Access to our Employee Assistance Program for you and your loved ones
• 9,000+ courses on our Learning & Development platform
• One paid volunteer day per year
• Weekly Wednesday massages by professional masseuses

• Team budgets for lunches and activities to celebrate achievements
• Social sports teams and participation in Corporate Games
• Easygo branded swag
• Birthday and work anniversary gift vouchers, plus a chance to win some huge prizes

• Company-wide talks with key partners such as Everton FC and Team Sauber in Formula 1
• Office visits from big-name streamers
• Meet Ambassadors like Alex Pereira, Israel Adesanya
• Ballots for exclusive tickets to events like Formula 1, UFC, and more sporting and music events

We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experiences, we never discriminate on the basis of race, religion, nationality, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. 

We’re a global team of dreamers, creators, and game-changers from every walk of life, united by a passion for entertainment that inspires the world.

We believe that the best ideas come from different perspectives, so we actively welcome and champion talent from all backgrounds, cultures, identities, and experiences. Whether you're just starting out or bringing decades of experience, your unique voice matters here.

Come as you are. Be part of something bigger. Click play on your career today.