Marketing Brand Management Specialist

Executes brand strategy and annual marketing plans aligned with business and commercial objectives;

Ensures consistent brand positioning and visual identity across all touchpoints;

Translates business priorities into clear, actionable marketing initiatives;

Plans, delivers and optimizes integrated 360° campaigns (ATL, BTL, digital, in-store);

Develops and briefs creative concepts based on consumer insights and campaign objectives;

Oversees production and deployment of marketing materials (POS, digital assets, media content);

Owns social media and digital communication performance, including content planning and optimization;

Drives customer engagement programs (loyalty, promotions, gamification, partnerships);

Improves customer journey and experience across key touchpoints;

Tracks, analyzes and reports campaign performance using key KPIs;

Leverages market, consumer and competitor intelligence to inform decisions;

Identifyes growth opportunities and recommends data-driven improvements;

Manages external agencies ensuring quality, timelines, and cost efficiency;

Monitors and controls marketing budgets with focus on ROI and effectiveness;

Collaborates cross-functionally (Retail/NFR/ Finance) to align execution;

Supports development and activation of CSR and sustainability initiatives;

Contributes to internal and external brand events and employer branding activities.

University degree in Marketing, Economics or related field;

At least 3 years of experience in brand management, marketing or communications in Retail, FMCG, Telecom or Petrol industries;

Strong understanding of consumer behavior, shopper marketing, and retail dynamics;

Hands-on experience with integrated campaigns and digital channels;

Solid knowledge of media planning, performance metrics, and analytics tools;

Proven ability to combine analytical thinking with creative problem-solving;

Strong project management and prioritization skills in a fast-paced environment;

Effective stakeholder management and collaboration abilities;

Proactive, result-oriented, and adaptable mindset;

Advanced MS Office skills; experience with analytics tools is a plus;

Fluent in English.