Senior E-Commerce Manager (Shopify)

As part of the Entyre Group, Pflegewegweiser is one of the fastest-growing health tech scale-ups in the Swiss market. With offices in Zurich, Berlin, and Boston and more than 500 employees, we are redefining outpatient care: tech-enabled, fast, effective, and close to people. We combine high-quality care with operational excellence, clear processes, and a modern, technology-driven organization.

We believe that every person deserves to live a self-determined, dignified life at home, even when care is needed. Family caregivers provide tremendous support and deserve professional assistance, reliable structures, and genuine appreciation.

As part of this growth, we are expanding our services to include online diaper sales. We’re looking for a hands-on Senior E-Commerce Manager to take full ownership of this new sales channel. This role is about managing the end-to-end e-commerce operations, from the platform to workflows, tools, integrations, logistics, and customer experience. Curiosity, initiative, and a data-driven mindset matter more to us than rigid processes.

The focus is on building an efficient, scalable online sales channel, ensuring operational excellence, smooth customer journeys, and alignment with our core business of family caregiving.

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  Own and operate our online diaper sales channel Onlineshop für Inkontinenzprodukte – Pflegewegweiser Shop end-to-end, with full responsibility for performance and operational workflows.

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  Collaborate closely with our external logistics partner to ensure smooth fulfillment and delivery processes.

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  Manage tools and integrations across e-commerce platforms, CRM, ERP/WaWi, analytics, and internal systems; ensure reliable, traceable, and scalable data flows.

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  Continuously optimize category pages, website layout, and shop structure – including fonts, product page design, and overall user experience – to improve conversion rates.

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  Support analysis of product pricing and assortment, providing insights to guide strategic decisions and determine optimal pricing.

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  Work with cross-functional teams (marketing, customer operations, product, logistics) to ensure a seamless customer experience.

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  Monitor KPIs, analyze data, and use insights to drive improvements in efficiency, operations, and conversion without focusing solely on marketing campaigns.

• Proven, hands-on experience building and managing Shopify-based e-commerce platforms.

• Strong technical understanding of e-commerce tools and integrations (Shopify ecosystem, CRM such as HubSpot, Klaviyo, GA4).

• Experience managing end-to-end e-commerce operations, including tools, workflows, logistics, and process optimization.

• Comfortable working in a fast-moving, ambiguous environment with full ownership from problem discovery to production-ready solutions.

• Ability to analyze operational data and translate it into actionable insights for business decisions.

• Strong sense of accountability, ownership, and cross-functional collaboration.

• Fluent in German and English.

1. "Insanely Great" for Families - Delivered Now:
Forget just 'satisfaction'. We deliver support that makes caregivers feel loved and seen. Understand their pain, anticipate their needs, and solve them – fast.
The standard is "Insanely Great," period. Anything less slows us down and fails our families.

2. Speed is King - Ruthless Focus is the Key:
Velocity comes from focus. Kill distractions. We concentrate all firepower on the #1 critical objective until it's done. Then we attack the next one.
Decide what not to do and cut it ruthlessly. Being a mile wide and an inch deep is failure. Move the needle now.

3. Raise the Bar: Crush Mediocrity:
Mediocrity is poison. It kills speed, morale, and companies. We hunt it down and eliminate it. Good enough is never good enough.
Demand A-Player performance from yourself and everyone around you. Own your shit. Deliver excellence, fast. No excuses, no passengers.

4. The Speed Algorithm: Question. Delete. Simplify. Accelerate.
This is how we build momentum: Question every requirement – who asked? why? Delete ruthlessly – parts, processes, bureaucracy. If you don't add 10% back later, you didn't cut enough. Simplify what's left. Then, accelerate cycle time like hell.
Challenge everything. "It can't be done" means "You haven't figured it out yet. Go do it." Break bottlenecks, find shortcuts, remove friction.

5. Act Like Owners - Bold Bets, Fast Action:
This is your company. Own the mission, own the results. Don't wait for permission – take initiative.
Make bold bets that can leapfrog progress for our families. Act decisively. Move fast. If you stumble, learn faster and go again. Bias for action is everything.

The Bottom Line:
We are building something vital, and we are doing it at lightning speed. This requires intensity, focus, and a relentless drive to execute. If reading this makes you want to jump up and build faster, welcome to Entyre. If not, get out of the way.

Ready to make an impact? We’re excited to receive your application and can’t wait to see what we can achieve together!