About Envato
At Envato, we empower creative pros to thrive.
We're here to help creatives bring their ideas to life, supercharge their workflows, and equip them with an unparalleled toolkit they can use anywhere. With unlimited access to world-class assets, innovative AI tools, and hands-on tutorials, we deliver what creatives need today - and are continually evolving our offering. As AI transforms the creative landscape, we’re committed to building what’s next for the future.
We’re a purpose-driven company and we’ve long embraced flexible, inclusive ways of working. We’re proud of the connected culture we’ve built across our global team. Our values: Customer First, Build our Future, Make it Happen and Embrace Diversity guide everything we do, shaping how we work and grow.
You can read more about us on our blog, including news of our acquisition by Shutterstock Inc in 2024.
About the role
The Senior Brand Lead is a senior individual contributor responsible for strengthening how Envato understands, develops and activates its brand. Working closely with the Head of Creative and Brand Marketing, the role supports the development and evolution of Envato’s brand strategy, bringing together customer insight, market research and cultural understanding to inform how Envato shows up for creative professionals globally.
The role connects brand strategy with marketing execution, partnering with the wider Brand and Content Marketing team to translate brand thinking and customer insight into relevant, distinctive content across owned and paid channels. It acts as a trusted brand partner across Marketing and Product, helping teams make informed decisions that strengthen brand consistency, relevance and impact.
Partner with the Head of Creative and Brand Marketing to develop, evolve and activate Envato’s global brand strategy, positioning, messaging and value proposition.
In conjunction with the Research team, conduct customer and research initiatives to bring the voice of creative professionals into brand and marketing decision making.
Synthesise customer insights, behavioural data, market intelligence and cultural trends into clear recommendations and opportunities for the Envato brand.
Develop practical brand frameworks, messaging and guidance that enable teams to translate brand strategy consistently across channels and customer touchpoints.
Partner closely with the Content Marketing team to shape content strategies, themes and narratives that support brand and business objectives across owned, earned and paid channels.
Provide senior brand guidance and strategic input into campaigns and content, helping teams produce work that is distinctive, customer relevant and aligned with Envato’s brand.
Develop execution plans for brand marketing campaign activity.
Manage brand partnerships, sponsorships, and external stakeholder relationships including agencies.
Collaborate with Marketing, Product and other cross-functional partners to strengthen customer understanding and create cohesive brand experiences.
Establish and monitor measures of brand health and effectiveness, using insights to identify opportunities, inform priorities and improve future activity.
Stay close to developments in the creative industry, customer behaviour, culture and technology to identify emerging opportunities and keep Envato’s brand relevant and future focused.
Identify and embed AI enabled approaches to brand research, insight synthesis, content development, and streamline repetitive workflows, using AI as a thinking partner while applying appropriate judgement and quality assurance.
8+ years in brand and campaign marketing, with a track record of owning brand strategy and leading integrated campaigns, ideally in a digital product or subscription business. Deep expertise in brand positioning, messaging frameworks and value propositions.
Strong customer, brand and market research capability, translating insights into strategic direction.
Proven ability to shape and apply brand strategy across multi-channel content and campaigns.
Independent strategic thinker who navigates ambiguity, anticipates challenges and brings clear recommendations rather than options.
Excellent stakeholder management and influencing skills, working confidently across marketing, creative, product and senior leadership.
Excellent written and verbal communication, storytelling and briefing skills.
Strong commercial focus, connecting brand activity to measurable business outcomes.
Experience building brand visibility through partnerships, sponsorships, PR and earned media, and managing agencies and external partners.
Advanced use of AI for research, synthesis, ideation and workflow improvement, with sound judgement and validation of outputs.
Life at Envato
• Flexible Working: remote-first across Australia or New Zealand with flexibility for you to manage work and life as you need
• Work from Anywhere: apply to work in another location for up to 3 months per calendar year.
• Connection Budget: an annual budget to connect with the team IRL where and when possible.
• Learning Budget: study leave and an annual budget for you to put towards your learning and development.
• Home Office Allowance: a contribution towards your set-up and a monthly allowance to support work from home costs.
• Wellbeing: access to a holistic assistance program that provides support in many areas of life and health.
• Volunteer Leave: 2 days per calendar year to volunteer and give back to the community.
• Parental Leave:20 weeks paid primary carer leave, and 6 weeks paid secondary carers leave.
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Research shows candidates from neurodiverse and underrepresented backgrounds often only apply for roles if they meet all the criteria. We like to make our hiring decisions based on lived experience, so if you’re keen to apply and need reasonable adjustments please let us know.
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