Marketing Operations Manager, Project and Workflow Management

Project and workflow management 

• Own the day-to-day general management of marketing projects, including:  

• Manage project intake with stakeholders and review brief submissions for completeness prior to resourcing. 

• Allocate creative and email development resources and manage day-to-day schedules in the applicable resource management tool. 

• Coordinate translations if required.  

• Support paid ad trafficking processes for internal and external campaigns. 

• Lead team standups and monitor project progression; this includes proactively identifying, managing and resolving any risks, blockers and prioritization issues with appropriate team members.  

• Act as project manager on special projects and cross-functional initiatives as required, bringing structure, visibility, and delivery discipline to the work. 

• Analyze resource capacity as needed and proactively flag resourcing risks, conflicts, or blockers and resolve in partnership with stakeholders. 

Workflow systems and operational tools/ technology 

• Own the health and effectiveness of Marketing workflows by identifying risks, bottlenecks, and improvement opportunities, and implementing solutions informed by operational data and stakeholder feedback. 

• Lead the evaluation, implementation, adoption and ongoing optimization of a new workflow management tool or system (for example, Workfront, JIRA, Monday.com, Asana or other similar solutions) fit for the enterprise marketing scope  

• Develop training, guidance, and change management support to help teams adopt new project and/or workflow tools  

• Identify and implement opportunities to automate repetitive marketing operations activities using AI or other automation tools to improve efficiencies  

• Support experimentation, adoption, and scaling of AI-enabled solutions in collaboration with SMEs to enhance productivity, visibility, and workflow discipline. 

 
 Reporting and operational visibility  

• Develop and maintain operational reporting and dashboards to provide leadership with visibility into enterprise marketing project activity and resource capacity (including metrics such as project status/progression, capacity trends, throughput/delivery etc.)  

• Translate operational data into actionable recommendations that improve team performance and delivery outcomes. 

Invoice & administration 

• Manage invoice submissions to ensure prompt vendor payment.  

• Maintain marketing team administrative records and documentation (for example, corporate credit card expenses, logins and credentials) to support business continuity. 

• Support Marketing Operations team meetings as needed, including event management, coordination of presentation materials, and documentation of notes or follow-ups. 

• 7+ years of experience in marketing operations, project management, workflow management, business operations, or related operational disciplines. 

• Bachelor of Commerce, Marketing, Project Management, or an equivalent degree in a related field is a minimum requirement. 

• Demonstrated experience designing, implementing, and improving business processes and operational workflows. 

• Proven experience managing complex cross-functional projects with minimal oversight. 

• Strong systems-thinking capabilities with the ability to connect operational activities to broader business objectives. 

• Experience evaluating, implementing, and optimizing workflow management platforms and operational technologies. 

• Experience developing reporting frameworks, dashboards, and operational insights. 

• Strong stakeholder management skills with the ability to influence without direct authority. 

• Excellent communication, facilitation, problem-solving, and organizational skills. 

• Strong analytical capabilities and ability to identify patterns, root causes, risks, and improvement opportunities. 

• Demonstrated experience leveraging AI, Copilot, automation, and digital tools to improve business processes and operational effectiveness.