Field Marketing Coordinator

United Statesfull-timemid

OtherMarketing Coordinator

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Quick Summary

Overview

Factory is seeking a Field Marketing Coordinator to partner closely with the sales and marketing teams to drive Factory's value proposition and go-to-market strategy.

Requirements Summary

1-3 years event planning and/or marketing experience, ideally at a high-growth SaaS or developer-focused company Strong project management, time management, and organizational skills Excellent written and verbal communication skills Interest in…

Technical Tools

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Factory is seeking a Field Marketing Coordinator to partner closely with the sales and marketing teams to drive Factory's value proposition and go-to-market strategy. Key responsibilities include planning, organizing, and executing events and field marketing programs that generate new prospects and advance existing opportunities.

Responsibilities

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Coordinate Factory-sponsored tradeshows, webinars, dinners, executive roundtables, direct mail campaigns, and field events from end-to-end
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Organize team preparation meetings for each event
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Project manage landing pages, registration, email campaigns, timelines, and deadlines
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Source venues for Factory field marketing events
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Closely integrate with marketing and sales, supporting territory needs and executing regional and account-based marketing strategies
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Maintain budget tracker for your programs
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Assist with creative approaches to marketing Factory programs (live and virtual)
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Manage direct mail sends (gifts, swag, giftcards) as well as tradeshow shipments (banners, swag, handouts, deliverables)
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Provide reports on campaign performance and track year-over-year program results
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Collect and upload program lead data and surveys immediately post-program
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Support flagship events like the Agent Native Development Summit
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Travel 30-50% domestically

Requirements

~1 min read

What You Bring

1-3 years event planning and/or marketing experience, ideally at a high-growth SaaS or developer-focused company
Strong project management, time management, and organizational skills
Excellent written and verbal communication skills
Interest in metrics-driven marketing; comfortable tracking results against budget
Salesforce, marketing automation, and AI tools experience a plus
Thrive in fast-paced environments; able to shift priorities and support teammates as needed
A passion for developers, autonomy, and shaping how a new category is understood and adopted
The team is based in our San Francisco office (walking distance to Caltrain) and works together in person five days a week. This role can also be based in New York City.