VP of Growth Marketing

We’re hiring a VP of Growth to own the entire growth engine. This is not a channel role. This is not a “manage agencies” role. This is a build, lead, and scale the machine role.

You will architect and run a modern DTC growth system across:

• Paid acquisition

• Organic / founder-led growth

• Creative strategy

• Affiliate + partnerships

• Lifecycle + retention

• Offer + funnel design

You’ll lead a cross-functional team and be directly responsible for driving new customer growth, CAC efficiency, and LTV expansion.

• Build and continuously evolve our growth playbooks

• Design scalable systems for:

  • Paid acquisition (Meta-first, multi-channel expansion)

  • UGC + creator pipelines

  • Affiliate / performance partnerships

  • Founder-led organic growth (critical)

• Translate strategy into clear weekly execution + KPIs

• Oversee multi-million dollar annual spend

• Drive performance across: Meta (core), Google / YouTube, Emerging channels (TikTok, etc.)

• Optimize to contribution, not vanity ROAS

• Continuously push new audience + creative expansion

• Own the creative engine, not just performance

• Build repeatable systems for:

  • High-volume UGC production

  • Ad concept pipelines (hooks, angles, offers)

  • Iteration velocity

• Partner tightly with content + founder to unlock scroll-stopping creative

• Build systems that convert: Organic reach → leads → customers

• Launch and scale:

  • Lead magnets

  • Advertorial funnels

  • “Blog ads” / whitelisting strategies

• Constantly ideate and test:

  • Offers (bundles, discounts, entry points)

  • Funnels (sample packs, subscriptions, lead gen)

• Improve AOV, Conversion rate, and New customer acquisition efficiency

• Build a subscription-first growth engine

• Drive Repeat purchase rate and Cohort LTV (30 / 60 / 90 day)

• Partner with Retention lead on:

  • Email / SMS

  • Post-purchase flows

  • Retention campaigns

• Lead and develop a high-performance growth org:

  • Paid, Retention, Creative / Content, Affiliates, and Brand / Partnerships

• Set clear ownership, KPIs, quarterly rocks and accountability

• Create a culture of Speed, Ownership, Relentless iteration

• 6+ years of DTC eCommerce Growth experience (CPG / VMS highly preferred)

• Expert understanding of building repeatable, scalable growth systems, not just paid ads

• Team leader and people manager, capable of driving channel-level performance

• Expert knowledge of how to efficiently scale new customer acquisition for a subscription-heavy CPG brand

• World-class creative strategist: can build frameworks for ad creatives, angles, hooks, messaging, understand landing page CRO best practices, etc.

• Shopify ecosystem expert (Platform functionality, apps, integrations)

• Expert knowledge of advanced DTC marketing metrics (nCAC, aMER, iROAS, etc)

• Experience leveraging next-gen attribution tactics / platforms for incrementality testing / MMM modeling (Haus, Prescient, Triple Whale, Northbeam)

• Very strong retention knowledge, especially around driving subscriber LTV / churn reduction

• Deeply analytical and comfortable modeling first-order profitability and ROAS vs LTV

• Ability to design and test landing pages, page components and UX/UI enhancements as part of an ongoing CRO process

• Can manage external agencies and contractors while owning outcomes

• Care deeply about health, food, and building a brand with integrity

• Prefer low-ego, remote, async work environments