VP of Marketing

Are you ready to make some history?!

Foleon is a leading content creation platform providing business teams with a fast and scalable way to produce highly-engaging content experiences that bring a new level of intelligence to their customer journeys.

Foleon is based in Amsterdam and New York and serves more than 1,200 global B2B brands.

We value people who are bold, ambitious, collaborative, and customer-centric. Even better, the ones who know how to work hard and have fun at the same time. We’re a team of highly driven people, with a great sense of human connection and a clear focus.

If you’re looking to build your career in a fast-growing international tech scale-up, you’re in the right place.

Foleon is a B2B SaaS content platform in the middle of a deliberate transformation: rebuilding as a truly AI-native solution that works deeply with generative AI and LLMs. It’s an exciting moment, and it creates real opportunity for someone who knows how to move fast with the right tools.

This is a revenue job for an AI-native operator. You build, test, and optimize. You use AI to do more with less, and you’ve already proven it. Pipeline ROAS, payback periods, and CAC are how you keep score. You’re not here to craft a brand story in isolation. You’re here to engineer a GTM motion that compounds.

You’ll lead a team of eleven Markteters across four functions: Demand Generation, Product Marketing, Customer Marketing, and Brand. You report to the Chief Revenue Officer and sit on the commercial leadership team.

Over the last four years, Foleon has built something meaningful: a platform that enterprise teams trust to create, personalize, and measure content at scale. That foundation is solid.

The next step is a significant one. We’re evolving from the world’s most powerful enterprise content creation platform to an enterprise AI content creation platform, built natively around generative AI. The GTM motion, the messaging, and the channels all evolve with it. We’re not starting over. We’re building on something real, with more product capability behind us than we’ve ever had.

This role operates across the full commercial organization. You’ll work in close partnership with Sales on pipeline quality and GTM alignment, with RevOps on funnel instrumentation and attribution, with Finance on budget allocation and efficiency modeling, and with Corporate Development when marketing data informs strategic decisions. You’ll also collaborate with Product on roadmap narrative and Customer Success on lifecycle programs. You show up to those conversations with your own analysis, not just requests.

• Demand generation depth: diversified acquisition programs across inbound and outbound, full ownership of the channel mix, and fluency in multi-touch attribution and ROAS reporting

• A/B testing and experimentation as a standing discipline: structured cadence, documented hypotheses, and outcomes that inform ongoing strategy

• Customer Marketing experience: segmented, lifecycle-driven programs with measurable expansion and retention results

• AI-native operating mindset: you’ve built capabilities and workflows within a marketing team using AI, and have a clear view of where it changes the leverage equation

• Product Marketing credibility: messaging repositioning, competitive frameworks, and product launches that moved the business

• Brand leadership that connects product value to market perception, not just visual and tonal consistency

• Organic social and dark funnel experience: you’ve built LinkedIn content programs that generated pipeline, and you’ve developed executive thought leadership strategies that created real commercial presence

• Strong communicator and presenter; able to report clearly to leadership and board on marketing metrics and strategy

• 8+ years in B2B SaaS marketing or experience leading Marketing for an AI-Native solution, with at least 4 years in a senior leadership role owning multiple functions simultaneously

• Proven track record driving revenue contribution with clear attribution, not just pipeline generation

• Comfortable being a public face of the company: on stage, on camera, in the market

• Fluency in the modern martech stack: HubSpot or Marketo, Salesforce, attribution platforms, AI-powered content and campaign tooling

• Comfortable working in close partnership with Sales, RevOps, Finance, and Corporate Development; not protective of marketing’s lane and fluent in the language of unit economics and budget modeling

Preferred:

• Experience at a content, digital experience, or marketing technology platform

• Exposure to both mid-market and enterprise sales motions

• Experience using AI agent outputs from sales or CS workflows to inform marketing programs

• Familiarity with the AI and MarTech ecosystem and an existing network within it