EMEA Sr Marketing Manager- Detergents, Chemical Disinfectants & Automated Endoscope Reprocessing

Senior Manager, Washing & Disinfection (W&D) – EMEA At ASP, we are driven by a clear purpose: to elevate the standard of care through innovative infection prevention solutions that protect patients and healthcare professionals worldwide. As a global leader in sterilization and high-level disinfection, we operate at the forefront of science, technology, and clinical practice, shaping the future of healthcare every day. We are now looking for a Senior Manager, Washing & Disinfection (W&D) – EMEA to play a pivotal role in driving strategic growth across a highly dynamic and critical segment of our portfolio. This is a high-impact, visible role where you will combine market insight, strategic thinking, and cross-functional leadership to define go-to-market strategies, influence product direction, and collaborate with global teams. If you are passionate about making a real difference in patient safety and excited by the opportunity to shape strategy across diverse EMEA markets, this role offers a unique platform to lead, innovate, and grow. Key Responsibilities * Build deep understanding of the W&D and endoscopy reprocessing markets across EMEA, including customer segmentation, clinical workflows, pricing dynamics, tender environments, and go‑to‑market models. * Own the regional go‑to‑market strategy for W&D and detergent portfolios, ensuring strong positioning, clear value propositions, and differentiated messaging across markets. * Act as the EMEA expert on the competitive landscape, with deep knowledge of competitors’ products, claims, positioning, strengths, and weaknesses, and translate insights into actionable strategies. * Identify, engage, and build long‑term relationships with Key Opinion Leaders (KOLs), professional societies, and clinical influencers to drive advocacy, education, and guideline influence. * Define and execute regional market‑entry and growth strategies covering the full marketing mix, including portfolio positioning, pricing considerations, channels, tenders, and promotional strategy. * Serve as the primary EMEA interface to Global Product Management, ensuring portfolio, lifecycle, and innovation decisions reflect regional market realities and customer needs. * Lead tactical elements of product launches, including product positioning, content development, sales tools, press releases, and social media planning, ensuring strong cross‑functional launch readiness. * Collaborate cross‑functionally to ensure timely & successful product launches. * Create relevant, compelling, and engaging multi‑channel content aligned with overall marketing plans, campaign objectives, and product‑specific value positioning. * Support the development of customer and sales training materials to educate internal teams and customers on products, clinical value, and services. * Monitor, analyze, and interpret relevant performance metrics and analytics and recommend initiatives or adjustments based on insights. * Communicate business‑relevant issues, risks, and opportunities clearly and proactively to regional and global leadership. * Influence effectively across a matrix organization, driving alignment and execution without direct authority. Education: * Bachelor’s Degree - Minimum * Master’s Degree - Preferred Requirements * Minimum of 10 years of professional experience in marketing, with at least 5 years in the Washing & Disinfection (W&D) domain (e.g. detergents, AERs, disinfectants). * Proven experience in a regional marketing management role. Prior experience in sales is considered an advantage. * Strong leadership and influencing skills, demonstrated through experience managing teams and/or leading cross-functional projects. * Experience working effectively within a matrix organization and influencing across functions and geographies. * Solid analytical capabilities, with the ability to interpret data and translate insights into actionable strategies. * Experience managing budgets, including planning, forecasting, and ensuring adherence to financial targets. * Ability to operate in a global environment, with willingness to travel across the EMEA region (up to 30%). * Fluency in English is required. Additional European language skills are a plus. * Knowledge of infection prevention, microbiology, disinfection, sterilization, and device processing is advantageous but not essential. * Strong communication and interpersonal skills, with the ability to collaborate effectively in a team-oriented and customer-focused environment. * Proven ability to manage complex projects independently, with a high degree of ownership and minimal supervision. * Experience in developing marketing content, communication tools, and commercial materials. * Customer-centric mindset with a strong understanding of market needs and dynamics. * Adaptability and flexibility to thrive in a dynamic environment with limited resources. * Entrepreneurial mindset, with the willingness to step outside of the comfort zone and drive initiatives forward. Fortive Corporation Overview Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare. We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care. We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact. At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference. At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone. At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating. Fortive: For you, for us, for growth. About Advanced Sterilization Products ASP is a leading global provider of innovative sterilization and disinfection solutions, and a pioneer of low-temperature hydrogen peroxide sterilization technology.ASP’s mission is to protect patients during their most critical moments. We support healthcare facilities in the fight to protect patients against hospital acquired infections, which are a leading cause of morbidity and mortality. ASP’s products, which are sold globally, include the STERRAD system for sterilizing instruments and the EVOTECH and ENDOCLENS systems for endoscope reprocessing and cleaning. We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com. Bonus or Equity This position is also eligible for bonus as part of the total compensation package.