Senior Manager, Brand Marketing

GlossGenius is the AI-powered system behind the world’s most meaningful appointments, helping 100,000+ service businesses earn more revenue and free up time for the work they love. Our agentic workforce gets more clients in the door, grows profit per appointment, and keeps clients coming back — doing the jobs owners never had time for and couldn’t justify hiring to fill. Businesses on GlossGenius process billions in annual payment volume, and see 65% more revenue using GlossGenius Payments by growing ticket size, rebooking clients at checkout, and saving on processing fees.

As the Senior Manager of Brand Marketing you will act as the strategic architect for GlossGenius’s next phase of brand growth. You will be responsible for defining, validating, and scaling new top-of-funnel channels to reach key audiences, moving them from pilot tests to predictable revenue drivers. You will also architect and execute integrated brand campaigns that align with our biggest strategic bets.

In this role, you will bring a full-funnel mindset to brand marketing. You will ensure that our "big bet" campaigns are not isolated awareness plays, but fully integrated campaigns that flow seamlessly into consideration and conversion. You will architect multi-quarter channel strategies, build rigorous measurement frameworks to prove their impact, and work cross-functionally to ensure a cohesive customer journey from the first impression to the final sale. You will act as the General Manager for your channels, prioritizing initiatives that drive meaningful awareness, pipeline, and business results.

You will report to the Director of Brand Marketing. You must be commutable to our NYC headquarters and will operate in a hybrid environment with 3-4 days per week with required attendance on Tuesdays and Thursdays.

• →Architect and scale new Top-of-Funnel (TOFU) channels moving them from pilot tests to predictable revenue drivers 
• →Orchestrate fully integrated campaigns, ensuring that top-of-funnel "big bets" flow seamlessly through the entire customer journey from the first ad impression to the landing page, email nurture, and sales talk track, etc. 
• →Partner with Creative and Brand teams to develop campaigns that align with business priorities and authentically tell our story and demonstrate our product value, ensuring you're an effective creative partner who can brief, iterate, and push for breakthrough work 
• →Establish frameworks for measuring brand success, tracking incrementality, lift, and business impact; connecting awareness tactics to customer acquisition
• →Own the P&L for your channels, partnering with Analytics to validate efficiency and defend investment strategies with data-driven storytelling
• →Integrate AI into your daily workflow as a productivity multiplier by using tools to accelerate research, iterate on copy/creative, and streamline operational tasks

• 6+ years of integrated brand marketing experience at high-growth companies, with a proven track record of scaling TOFU channels and connecting brand awareness to measurable pipeline and revenue impact
• Deep expertise in at least 2-3 TOFU channels (e.g., podcast advertising, OOH, CTV, influencer partnerships, experiential) with experience taking channels from test to scale
• Experience building and implementing measurement frameworks for offline or broad-reach channels (e.g., incrementality testing, lift studies)
• Ability to balance hands-on execution with high-level decision-making, shifting from managing projects to owning business-critical initiatives
• Demonstrated AI fluency in a brand or marketing context — you have a point of view on which tools meaningfully improve your output and can show examples of how you've used AI to make better strategic decisions, not just work faster
• Nice to have: 
  
  • Experience bringing AI products to market and differentiating them in a crowded landscape
  • Background in vertical SaaS
  • Prior experience at companies that successfully scaled from $20M-$500M ARR
  • Hands-on experience with brand creative production (video, photography, content)