Senior Product Marketing Manager, Upmarket

GlossGenius is the AI-powered system behind the world's most meaningful appointments, helping 100,000+ service businesses earn more revenue and free up time for the work they love. Our agentic workforce gets more clients in the door, grows profit per appointment, and keeps clients coming back — doing the jobs owners never had time for and couldn't justify hiring to fill. Businesses on GlossGenius process billions in annual payment volume, and see 65% more revenue using GlossGenius Payments by growing ticket size, rebooking clients at checkout, and saving on processing fees.

As the Senior Product Marketing Manager, Upmarket at GlossGenius, you'll own customer discovery and go-to-market strategy for larger service businesses across beauty, wellness, health, and fitness. You'll serve as the point person on GTM to drive growth in this segment - partnering with Marketing, Creative, Product, Sales, Growth, and Strat Ops to drive roadmap decisions, influence marketing and sales strategy, and ensure our messaging resonates across channels. This role is for someone who has navigated the ambiguity of an emerging segment before - you've built the playbook, not just executed it, and you know when to push and when to adapt. 

You will report to the Senior Director of Product Marketing. You must be commutable to our NYC headquarters and will operate in an in-person environment. We default to being in-office 3–4 days per week with required attendance on Tuesdays and Thursdays.

• →Own the go-to-market strategy for larger, multi-location service business customer segments — from positioning to launch to ongoing iteration, ensuring our messaging resonates and clearly differentiates GlossGenius from competitors
• →Build and evolve a funnel with Sales, Product, and Growth that blends PLG motions with direct sales — and define where each works best
• →Partner with Strategy & Operations to define success metrics and ICP - pipeline, conversion, ACV, retention
• →Lead market research and competitive analysis to surface upmarket-specific pain points, buying behaviors, and emerging trends
• →Equip marketing with channel assets that acquire this segment, and arm sales with collateral, case studies, and competitive positioning that closes
• →Shape product roadmap decisions based on customer insights, market demands, and competitive gaps - you'll be the voice of the upmarket customer inside the company

• 4+ years of Product Marketing experience in B2B SaaS, fintech, or a related industry
• Proven end-to-end experience taking a company into a larger customer segment 
• Deep understanding of sales enablement and competitive positioning that actually moves win rates
• Exceptional ability to drive alignment across marketing, sales, product, and creative
• Data-driven instincts — you make calls based on what the funnel and the customers are telling you, not on what feels right
• You're already building with AI and will bring a demonstrated point of view on how AI can accelerate product marketing
• Strong written and verbal communication skills, with the ability to distill complex ideas into clear, compelling messaging