Commerce Lifecycle Marketing Manager

Canadamid

MarketingOtherLifecycle Marketing ManagerLifecycle Marketing AssociateEmail Marketer

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Quick Summary

Overview

Location Details: Gurgaon, India At GoDaddy the future of work looks different for each team. Some teams work in the office full-time; others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely. This is a hybrid position.

Technical Tools

salesforcesqlab-testingecommerceproject-management

Responsibilities

~1 min read

→Own lifecycle email campaigns end‑to‑end, setting strategy and acting as a thought partner to define objectives, target audiences, segmentation, and messaging
→Lead brief development, copywriting, and creative direction, and drive execution across build, QA, launch, and post‑campaign analysis for continuous optimization
→Build and deploy campaigns in SFMC, including data extensions, dynamic/ personalized content, and basic automations
→Use basic SQL to define, validate, suppress, and measure audiences, ensuring accurate targeting and measurement readiness
→Partner closely with Product, PMM/GTM, Design, Analytics, and Engineering to translate business goals into effective briefs, launches, performance insights, and an experimentation roadmap

6+ years of experience in email/ lifecycle marketing, building campaigns from the ground up using a marketing automation platform (preferably Salesforce Marketing Cloud) for US audiences
Proven end‑to‑end ownership from concept to launch (brief → copy/creative → build → QA → deploy), with strong project management and stakeholder communication skills
Strong copywriting, creative direction, and lifecycle marketing strategy mindset to deliver high‑quality, high‑performing email campaigns
Working knowledge of SQL for audience selection and validation (joins, aggregations, suppression, data QA)
Analytical and experiment‑minded, with the ability to define success metrics, interpret results (conversion, revenue, retention, CTR, deliverability), and turn insights into clear actions

Experience in MessageGears
Experience in the payment processing or e-commerce industry

Requirements

~1 min read

Compensation & Benefits

What We Offer:

Working at GoDaddy offers many benefits, including competitive pay, generous time off, parental leave, healthcare, retirement savings program, and much more. Offerings vary by location.

This role may be eligible to participate in GoDaddy's equity plan. All roles are generally eligible for the following benefits: health, dental, and vision insurance, life insurance, critical illness, AD&D, health care spending account, employee assistance program, paid sick time, paid personal time, paid parental leave, remote work options, paid holidays, paid Wellness days, employee stock purchase plan; and other benefits in accordance with GoDaddy's benefit plans and applicable law.

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.

Please note:

AI will not be used to screen, assess or select applicants other than as set out in the details in the application below.
This job posting relates to an existing vacancy.

Compensation

In addition to the salary range below, the role may be eligible to participate in a discretionary cash bonus scheme that pays 10% of base salary based on individual and company performance.

Canada:

$101,500—$152,500 CAD