GoDaddy2mo ago

Commerce Lifecycle Marketing Manager

India·Gurugrammid

MarketingOtherLifecycle Marketing ManagerLifecycle Marketing AssociateEmail Marketer

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Quick Summary

Overview

Location Details: Gurgaon, India At GoDaddy the future of work looks different for each team. Some teams work in the office full-time; others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely. This is a hybrid position.

Technical Tools

salesforcesqlab-testingecommerceproject-management

Responsibilities

~1 min read

→Own lifecycle email campaigns end‑to‑end, setting strategy and acting as a thought partner to define objectives, target audiences, segmentation, and messaging
→Lead brief development, copywriting, and creative direction, and drive execution across build, QA, launch, and post‑campaign analysis for continuous optimization
→Build and deploy campaigns in SFMC, including data extensions, dynamic/ personalized content, and basic automations
→Use basic SQL to define, validate, suppress, and measure audiences, ensuring accurate targeting and measurement readiness
→Partner closely with Product, PMM/GTM, Design, Analytics, and Engineering to translate business goals into effective briefs, launches, performance insights, and an experimentation roadmap

6+ years of experience in email/ lifecycle marketing, building campaigns from the ground up using a marketing automation platform (preferably Salesforce Marketing Cloud) for US audiences
Proven end‑to‑end ownership from concept to launch (brief → copy/creative → build → QA → deploy), with strong project management and stakeholder communication skills
Strong copywriting, creative direction, and lifecycle marketing strategy mindset to deliver high‑quality, high‑performing email campaigns
Working knowledge of SQL for audience selection and validation (joins, aggregations, suppression, data QA)
Analytical and experiment‑minded, with the ability to define success metrics, interpret results (conversion, revenue, retention, CTR, deliverability), and turn insights into clear actions