Marketing Automation Specialist II

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MarketingMarketing Automation Specialist

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Requirements Summary

Bachelor’s Degree in Business, Marketing, Communications, or related experience. 2+ years of Marketing Operations, Digital Marketing, Agency Marketing or related experience.

Technical Tools

MarketingMarketing Automation Specialist

HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, from marketing agencies to entrepreneurs to small businesses and beyond. Our platform empowers users across industries to streamline operations, drive growth, and crush their goals. HighLevel processes over 15 billion API hits and handles more than 2.5 billion message events every day. Our platform manages 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million domain names.

With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.

Every month, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.

Learn more about us on our YouTube Channel or Blog Posts

You are a self-starter with the ability to design and implement CRM automations from concept to execution. With expertise in workflows, forms, surveys, and triggers, you excel at creating automations that enhance engagement and foster growth. You combine technical skills with marketing creativity to optimize customer interactions and support cross-functional collaboration.

Build and manage marketing automation workflows (email, SMS, WhatsApp, Trigger Links, Webhooks) to support campaigns and lead nurturing

Execute and schedule email, SMS, and WhatsApp campaigns, ensuring personalization and accuracy

Assist in setting up landing pages, forms, and integrations within marketing automation tools

Perform A/B testing on emails subject lines, content, and timing to drive higher engagement and conversion

Monitor campaign performance and track results against defined KPIs

Collaborate with the Marketing Content Coordinator and Content Manager to ensure campaign assets (copy, graphics, automations) are ready for launch

Stay updated on marketing automation best practices and new platform capabilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

The requirements listed below are representative of the knowledge, skill, and/or ability required.

Bachelor’s Degree in Business, Marketing, Communications, or related experience.

2+ years of Marketing Operations, Digital Marketing, Agency Marketing or related experience.

2+ years working with automation CRM software (HighLevel, ActiveCampaign, Keap, Hubspot) preferred.

At least 2 years working with email marketing software (MailChimp, ActiveCampaign, Constant Contact, etc.) preferred.

Prior or current SaaS experience is required to be successful in this role.

A high attention to detail and project management aptitude is required.

Strong collaboration, time-management and prioritization skills are critical to the success of this role.

The ability to build and maintain strong relationships internally with teams.

Demonstrated approach to problem solving and conflict management.

Must be a go-getter, not afraid to ask questions, and take accountability.

Must be a quick learner and willing to take on challenging tasks.

Excellent verbal and written communication skills.

Initiative to find the resources needed to be successful in this role.

Logical/sequential thinker with the ability to work collaboratively to solve problems.

Must be a quick learner and willing to take on challenging tasks.

Proven ability to work independently.

Strong technical and analytical skills used to drive decision making and report effectiveness.

Strong interpersonal skills to effectively work within the team.

The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.

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