Sr.Product Manager – Marketing OS, LeadGen

The Marketing OS – LeadGen Team owns the products and platform capabilities that help agencies attract, engage, capture, qualify, and understand leads across digital and offline customer journeys.

The team is responsible for:

• Forms and form-building experiences

• Surveys and customer data-collection workflows

• Quizzes, assessments, and interactive lead-generation experiences

• QR Codes and offline-to-online lead acquisition

• Chat Widget and conversational lead capture

• External Tracking across third-party websites and digital properties

• Lead capture, submission, attribution, and behavioral analytics

• Templates, integrations, embeddable experiences, and extensibility

These products are critical entry points into the HighLevel Marketing OS. They connect customer interactions across websites, landing pages, physical locations, campaigns, and external properties with HighLevel's CRM, automation, analytics, and communication capabilities.

As Senior Product Manager – Marketing OS, LeadGen, you will help shape the future of lead generation at HighLevel.

You will own product strategy, roadmap, and execution across a portfolio that includes Forms, Surveys, Quizzes, QR Codes, Chat Widget, External Tracking, and adjacent lead capture and attribution capabilities.

Your mandate will be to evolve these products into a cohesive LeadGen experience that enables agencies and SMBs to create high-converting acquisition journeys, collect better-quality data, understand visitor behavior, and activate every lead through HighLevel's CRM and automation ecosystem.

This is a senior individual contributor role. You will work closely with Engineering, Design, and Data on your portfolio, partner with adjacent product teams on shared foundations, and help shape how HighLevel competes in lead generation, conversational engagement, behavioral tracking, and marketing attribution.

Your work will directly impact product adoption, lead volume, lead quality, engagement, conversion, retention, and overall platform growth.

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• 7+ years of Product Management experience, ideally in B2B SaaS, MarTech, CRM, analytics, growth, or customer-engagement platforms.

• Experience owning a customer-facing product or product area end to end, from discovery through launch and iteration.

• Experience defining and executing a roadmap across multiple related product areas.

• Strong understanding of lead generation, customer acquisition, conversion optimization, qualification, and growth loops.

• Experience with products such as forms, surveys, quizzes, chat widgets, analytics, attribution, tracking, or interactive content.

• Familiarity with behavioral tracking, including page views, clicks, scrolls, field interactions, submissions, abandonment, and conversion events.

• Understanding of event taxonomies, analytics instrumentation, data pipelines, experimentation, and marketing attribution.

• Exposure to embeddable products such as widgets, scripts, SDKs, forms, or externally hosted experiences.

• Familiarity with APIs, webhooks, CRM integrations, field mapping, workflow automation, and identity resolution.

• Experience partnering with Engineering on frontend, backend, data, and infrastructure systems.

• Strong product judgment, analytical ability, and UI/UX sensibility.

• Ability to influence cross-functional partners and drive alignment without direct authority.

• Excellent written and verbal communication, decision-making, and stakeholder management skills.

• Experience with AI- or LLM-powered creation, conversational, or optimization products.

• Experience building form builders, survey platforms, chat products, interactive content, or behavioral analytics tools.

• Experience with first-party tracking, customer identity, attribution, consent management, or data governance.

• Exposure to high-volume event ingestion, real-time analytics, experimentation, or personalization systems.

• Experience building products for marketing agencies, SMBs, creators, or multi-location businesses.

• Prior experience working in a remote, globally distributed product organization.

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