Senior Manager, Content & Thought Leadership

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Overview

Who We Are Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK ! As an independent and remote-first media and marketing services firm with a 90+ year history,

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Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.

The Senior Manager, Content & Thought Leadership owns Goodway Group's editorial strategy and content engine. Working within the business priorities set by the VP of Marketing & Growth, this role turns Goodway's expertise into distinctive stories that strengthen the company's reputation, increase executive visibility, grow qualified pipeline, and establish Goodway Group as the leading independent partner in Connected Commerce.

Responsibilities

~1 min read

→ 7+ years of experience in B2B content marketing, editorial strategy, thought leadership, communications, or a related field.
→Exceptional writing and editing skills, with a portfolio of thought leadership, research, executive content, or other insight-led work.
→Experience developing and managing an editorial strategy across multiple channels and audiences.
→Skilled at translating complex subject matter into clear, compelling content that supports brand authority and commercial growth.
→Experience partnering with executives and subject matter experts to develop distinctive perspectives and original content.
→Strong project management skills with the ability to manage editorial calendars, contributors, agencies, and competing deadlines.
→Working knowledge of SEO/GEO, AI-enabled content practices, social platforms, and content performance measurement.
→Strong editorial judgment and the ability to influence senior stakeholders while working independently in a fast-moving environment.

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If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.

Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.