Go-To-Market (GTM) Engineer, UK

Marketing & Revenue Operations | Grip | Remote within UK

Grip is the AI-powered, end-to-end event platform built for engagement. We help commercial event organizers like Ascential, Hyve, Emerald and Clarion Events boost revenue by establishing, maintaining and tracking relationships between participants over multiple events. This is possible because Grip goes beyond networking. It combines AI with billions of interactions happening across the platform with a powerful event management system, seamless registration and award-winning mobile event app so participants meet the right people at the right time.

We are looking for a highly technical, systems-driven Go-To-Market (GTM) Engineer to join our team. This isn’t a traditional marketing or campaigns role, you are the architect of our revenue engine.

You will build, automate and strengthen our GTM processes so that our strategy operates reliably at scale. By bridging the gap between Marketing, Sales and Operations, you will manage our complete tech stack, orchestrate complex data flows, launch full-funnel campaigns, and leverage emerging AI technologies to drive pipeline growth. If you think in systems, love eliminating manual work through automation and obsess over conversion rates and data hygiene, this is the role for you.

As our GTM Engineer, you will own the technical execution and operational infrastructure across the entire buyer journey. Your responsibilities are broken down into the following core areas:

• Workflow & Campaign Management: Architect HubSpot workflows, design robust lead routing, and execute end-to-end campaign launches.

• Systems & Data: Build custom Zapier integrations across our tech stack and maintain marketing database health, including GDPR compliance.

• Webinar & Process Ownership: Manage the technical delivery of all webinars and maintain rigorous documentation for marketing workflows.

• CMS & Code Ownership: Manage the website CMS and implement new scripts and custom code for marketing operations.

• SEO Operations: Perform proactive technical SEO audits, resolve site issues, track keyword performance, and drive emerging LLM search optimization strategies.

• Platform Strategy: Manage strategy, budget allocation, and execution across Paid Search and Social (Google, LinkedIn, Meta).

• Optimization & Retargeting: Build technical, behavior-based retargeting flows and continuously optimize ROAS and CAC.

• Pipeline Automation: Build behavioral lead scoring models and automate deal enforcement rules in Salesforce/HubSpot to ensure pipeline hygiene.

• Data & Attribution: Drive multi-touch attribution reporting, manage data enrichment (Apollo), and own technical documentation for all GTM systems.

• Outbound & ABM Orchestration: Manage outbound automation workflows, safeguard domain health, and partner with Sales to build intent-driven campaigns around Target Account Lists.

• Sales Enablement: Engineer automated alerts for buying signals and build workflows that identify account expansion propensity or churn risk.

• Testing & Optimisation: Design and run continuous A/B tests across landing pages and emails to maximize conversion rates.

• Funnel Analysis: Analyse web analytics and user behavior to identify and resolve friction points in the buyer's journey.

• AI Automation: Leverage tools like Zapier and OpenAI to automate lead research and scale personalized outreach.

• Programmatic SEO: Build scalable, template-driven website pages targeted at high-value, long-tail keywords.

• Reporting & Analytics: Deliver comprehensive operational reporting, monthly KPIs, and full-funnel retro reporting to leadership.

• Commercial Alignment: Partner closely with Sales for custom reporting and cross-functional alignment.

• Actionable Insights: Present data-driven findings to the commercial team, translating analytics into immediate action plans.

• HubSpot (Marketing Hub & Sales Hub)

• Salesforce (In collaboration with Rev Ops)

• Apollo

• HubSpot (Marketing Hub & Sales Hub)

• Google Analytics

• Fathom

• SE Ranking

• Google Search Console

• Zapier

🚀 Experience and Skills

• Proven experience in GTM Operations, Marketing Operations, RevOps Engineering, or Systems Engineering within a B2B SaaS environment.

• Deep, hands-on administrative experience with HubSpot and bonus points if you have Salesforce experience, particularly in building complex workflows, routing rules and data hygiene processes.

• A highly analytical mindset with a strong understanding of full-funnel reporting, multi-touch attribution, and lead scoring.

• Experience managing paid media budgets and optimizing for CAC/ROAS.

• Comfort working with APIs, webhooks, Zapier and building automated data pipelines.

• A strong foundation in technical SEO, CRO and website CMS management.

• A forward-thinking approach to leveraging AI/ML tools (like OpenAI APIs) to automate manual processes.

• Excellent communication skills, with the ability to translate commercial requirements into technical system logic and present findings to leadership.