Trade Marketing Senior Specialist

The Trade Marketing Senior Specialist is responsible for the strategy of the trade marketing activities across wholesale channel and countries, in alignment with the corporate trade marketing and communication strategy.

The role will be responsible for the development, implementation and monitoring of all trade marketing plans across the Wholesales business.

They will also ensure customer satisfaction as a main priority, representing the link between Merchandising, Product Management and Sales teams and ensuring the achievement of sales and budget objectives.

CORE JOB RESPONSIBILITIES

• Identify sales tools that effectively present the brand, products and marketing initiatives to customers. Collaborate with the Sales team to turn “selling stories” into sales
• Interact with product managers and the Marketing team to build sales promotions and product communication
• Support the definition of guidelines for the Seasonal marketing strategy, coherent with the brand identity
• Develop the sales of POP materials by finding the most efficient solutions, which include managing the budgeting process, logistics, distribution and assortment
• Manage and develop direct marketing activities in direct markets for wholesale clients
• Maximize the communication of the product to the end-consumer

ACTIVITIES

Marketing Guidelines

• Identify marketing initiatives based on market needs and strategic goals
• Manage day-by-day communication with regional sales managers and ensure all needs are met
• Collaborate with the Sales team and agencies to ensure successful execution of marketing initiatives
• Work with Product and Marketing teams to create marketing collaterals, releasing communication and campaigns to promote the collection
• Create ideas for the development of new tools and product presentations based on global requirements
• Interacting with agents, distributors, customers and Sales team to exchange information about customers and market situation

POP Material

• Develop trade marketing tools from the initial idea to the prototype production
• Negotiate quotations with vendors for the creation of new projects
• Coordinate with the Product team to establish the timing schedule of trade marketing tools on a seasonal basis
• Collect orders from clients and process them to vendors
• Provide reports to monitor trade marketing tools sales
• Manage and develop direct marketing activities in wholesale channel

Vendor Relationship

• Communicate constantly with vendors to ensure production and deliveries timelines
• Track stock deliveries, making sure goods arrive on time and meet quality standards
• Maximize and optimize costs provided from all vendors

Stock Control

• Monitor the stock level
• Arrival planning of the trade marketing material in warehouse
• Provide outbound forecast
• Agree shipping methods and procedures

Interacting with other Guess departments

• Follow up with customer service and logistics to deliver trade marketing tools to clients

Digital Corporate Systems

• Upload and develop the marketing section/tools in the wholesale digital platform
• Organize and assist the photo shooting, in order to upload photos with the correct styles codes on the company systems/portals

Budget

• Plan the year trade marketing budget with the VP Wholesale Sales & Marketing and the Marketing Director
• Plan and provide a forecast for trade marketing initiative
• Monitor that costs are in line with the forecast/budget submitted
• Collect, check and confirm the vendors invoices and other invoices concerning the trade marketing costs

Projects

• Develop WDP/Trade marketing section with IT and graphic team
• Develop new marketing platform for services (POP UP, seasonal poster change, windows, special events) as a new marketing tool for sales references in favor of European wholesale channel

• Experience: 6/7 years of experience in field/trade marketing activities, preferably for the fashion industry
• Education: University Degree in Marketing or related field
• Excellent knowledge of written and spoken English is mandatory. Any other European language is considered as a plus
• PC Skills: Excel, PowerPoint and Word are a must
• Good knowledge of marketing principles and practices
• Fast learner, analytical mind-set, adapt to changes and work under pressure
• Excellent execution, high respect of deadlines and strong organizational skills, good level of proactivity and effective problem solver
• Team player, ability to work independently and customer oriented
• Open-minded and excellent interpersonal and communication skills with the ability to interact with a diverse group at all levels
• Ability to prioritize multiple tasks simultaneously, utilize resources effectively and drive for results in a fast paced, growth environment