CRM Manager - Casino Promotions

Canadamid

MarketingEmail Marketer

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Quick Summary

Overview

What are we building? Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates with a passion for learning, operating and building new products and technologies for millions of consumers.

Technical Tools

performance-management

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates with a passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

This role will be a key contributor within the CRM & Promotions team, leading CRM initiatives for the online Casino. The position will drive the strategy, planning, and optimization of customer communications and promotional campaigns that impact acquisition, conversion, retention, and reactivation.

Working cross-functionally with Product, Marketing, Commercial, Operations, Data, and Regulatory teams, you will lead customer engagement strategies that align with business objectives and regulatory requirements, while managing and developing team members.

Responsibilities

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Develop and oversee CRM and promotional campaign strategy
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Own the campaign planning calendar, aligning seasonal and real-time initiatives to commercial priorities
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Lead and develop CRM team members, providing direction, feedback, and performance management
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Oversee campaign setup, QA, deployment, and reporting across CRM and promotional tools
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Ensure all messaging and promotional materials meet compliance and brand standards
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Lead stakeholder alignment on campaign mechanics, targeting strategy, offer structures, and messaging
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Analyze performance trends and drive optimization strategies and testing roadmaps
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Oversee promotional configuration standards and operational processes across markets
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Champion continuous improvement across CRM and promotional execution