~4mo ago

Lifecycle Marketing Manager

(united States)Remotemid

MarketingEmail Marketer

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Quick Summary

Overview

About Audien Hearing Audien Hearing is on a mission to make hearing affordable, accessible, and stigma-free for everyone. Proudly serving over 1 million customers, we lead the way in the over-the-counter (OTC) hearing aid industry by combining innovative technology with a direct-to-consumer model.

Key Responsibilities

Own and lead the lifecycle marketing strategy across email, SMS, and mail channels to support customer acquisition, onboarding, engagement, retention, and winback.

Requirements Summary

6+ years of experience in digital or lifecycle marketing, including 2+ years in a leadership role focused on email and SMS Proven track record building and scaling lifecycle operations in eCommerce and DTC business environments that drive revenue…

Technical Tools

google-analyticslookertableauab-testingecommerceproject-management

Responsibilities

~1 min read

→Own and lead the lifecycle marketing strategy across email, SMS, and mail channels to support customer acquisition, onboarding, engagement, retention, and winback.
→Develop segmentation strategies to deliver targeted and personalized campaigns based on behavioral, transactional, and demographic data.
→Design and optimize automated lifecycle journeys (e.g., welcome series, abandoned cart, reactivation) and promotional campaigns to increase conversion, drive purchase rates, and decrease return rates.
→Drive database growth and health, including opt-in strategies, list hygiene, and compliance with privacy regulations (CAN-SPAM, TCPA, GDPR, etc.).
→Set and manage KPIs for acquisition, retention, engagement, churn reduction, and revenue contribution from email/SMS.
→Partner with Creative and Content teams to ensure messaging is compelling, brand-aligned, and optimized for performance.
→Conduct A/B testing across campaigns and automation flows to continuously improve performance.
→Analyze and report on campaign effectiveness, customer behavior trends, and key business metrics.
→Evaluate and manage relationships with ESPs, SMS platforms, and other Martech partners.

Requirements

~1 min read

6+ years of experience in digital or lifecycle marketing, including 2+ years in a leadership role focused on email and SMS
Proven track record building and scaling lifecycle operations in eCommerce and DTC business environments that drive revenue and retention
Deep understanding of CRM strategy, customer segmentation, personalization, and marketing automation tools
Strong analytical skills and comfort working with data to inform decisions (experience with tools like Google Analytics, Looker, Tableau, etc.)
Hands-on experience with major ESPs (e.g., Klaviyo, Braze, Iterable) and SMS platforms (e.g., Attentive, Postscript)
Familiarity with customer journey mapping and growth frameworks
Strong project management and cross-functional collaboration skills
Excellent communication and leadership capabilities