VIP Salesforce Coordinator

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building the foundation of a best-in-class VIP program — one that blends technology, hospitality, and personalization to deliver legendary player experiences.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

As our VIP organization grows, Salesforce will serve as a central hub connecting events, player engagement, analytics, and execution. This role helps bring structure, coordination, and momentum to that ecosystem.

The Coordinator - VIP Salesforce supports the execution and coordination of Salesforce-related initiatives for the VIP team and reports directly to the VIP Marketing Project Manager. This role blends Salesforce execution, project coordination, and cross-functional communication — ensuring VIP initiatives move forward efficiently and accurately.

You’ll work closely with Account Managers, Account Executives, VIP Analytics, and VIP Coding to support events, player engagement workflows, and evolving VIP processes. This is a foundational role for someone who enjoys connecting people, systems, and timelines in a fast-growing environment.

Responsibilities

• Support VIP initiatives through project coordination, including tracking timelines, deliverables, and dependencies.

• Partner with the VIP Marketing Project Manager to manage workflows for Salesforce-related projects and VIP initiatives.

• Communicate project updates, requirements, and deadlines to stakeholders across the VIP organization.

• Coordinate Salesforce setup and execution for VIP events, including attendee tracking, follow-ups, and post-event documentation.

• Support event-related records and workflows to ensure accurate reporting and future planning.

• Build and maintain Salesforce profiles and visibility tools for Account Managers and Account Executives.

• Serve as a point of contact for AMs and AEs regarding Salesforce needs tied to player engagement and events.

• Support portfolio organization and player visibility across VIP-facing roles.

• Assist in building and managing Salesforce campaigns tied to VIP initiatives and events.

• Support configuration and maintenance of Salesforce objects, fields, and views aligned to VIP workflows.

• Provide day-to-day Salesforce support, training and basic troubleshooting for the VIP team.

• Work closely with VIP Analytics to ensure Salesforce data supports reporting and insights.

• Partner with the VIP Coding team to support accurate player assignment and visibility.

• Act as a liaison between VIP teams to ensure alignment across systems and processes.

• Help document evolving VIP Salesforce processes, workflows, and best practices.

• Identify opportunities to improve efficiency and clarity as VIP operations scale.

• Support additional VIP marketing, operational, and project-based initiatives as needed.