Holisticindustries24d ago

Brand Director

United Statesexecutive

OtherBrand Director

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Quick Summary

Overview

Role: Brand Director Location: Remote We are Growers, We are Wholesalers, We are Producers, We Are Budtenders, We are Retailers, We are Partners,

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OtherBrand Director

Role: Brand Director

Location: Remote

We’re looking for a Brand Director to shape and lead our brand strategy, bringing our story to life in a way that connects us with our audience and stands out in the market. This role will own our brand identity, lead impactful campaigns, and partner across teams to ensure a consistent and compelling brand experience everywhere we show up.

Shape and continuously evolve the company’s overall brand strategy and positioning, ensuring alignment with business goals.
Define and clearly communicate our brand identity with target audiences.
Champion a consistent, high-quality brand experience across all channels and customer touchpoints.
Lead the development and execution of integrated marketing and promotional campaigns.
Partner cross-functionally with Sales, Product, and Operations to drive alignment and ensure the brand vision brought to life.
Leverage market research, customer insights, and competitive analysis to inform strategy, identify opportunities, and keep the brand relevant in a dynamic landscape
Manage the brand budget and metrics, establishing KPIs, tracking results, and optimizing efforts to drive measurable impact.

Proven experience leading brand strategy and executing campaigns
Strong understanding of brand positioning, storytelling, and customer engagement
Ability to influence and collaborate across teams and stakeholders
Data-driven mindset with a focus on results and continuous improvement
Strong project management and organizational skills
Comfortable balancing big-picture strategy with day-to-day execution

What We Offer

~1 min read

Holistic Industries offers a comprehensive benefits package, including competitive base pay, medical, dental, and vision coverage. We also offer a team member discount in our stores, a Health Savings Account, pet insurance, and a 401(K) with a company match. Additional benefits include company-paid short term and long-term disability, life and AD&D insurance and mental health and urgent care services. Team Members can also take advantage of our referral program and generous paid time off (PTO).