Senior Product Manager, Growth (Hybrid)

At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.

We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?

We’re looking for a Senior Product Manager, Growth, to own and scale our customers’ first 30 days with Homebase. You’ll drive the strategy, vision, and execution of onboarding and activation experiences that accelerate time-to-value, maximize engagement, and unlock long-term revenue impact. This is an AI-first, data-rich role: you'll be expected to ship AI features and prove they actually work through rigorous evaluation, not just intuition.

This is a high-visibility, high-impact role, designed for a product leader who can balance strategy, execution, and cross-functional influence.

• Own the end-to-end first 30-day customer experience — defining the product strategy, vision, and roadmap to accelerate onboarding, activation, and early engagement for both business owners and their employees

• Drive signup-to-activation conversion, reducing drop-off across the free trial funnel (pre-trial, freemium, and paid conversion stages)

• Design and optimize self-serve onboarding flows, in-product guidance, progress checklists, interactive product tours, and contextual tooltips that drive users to their "aha moment" faster

• Own and improve key growth metrics, including activation rate, trial-to-paid conversion rate, time-to-value, and customer acquisition cost (CAC)

• Run a high-velocity experimentation program — design A/B tests, analyze results, and iterate rapidly on onboarding and activation hypotheses using behavioral analytics tools (Amplitude, Statsig, etc.)

• Define and execute an AI-first product strategy for onboarding

• Partner cross-functionally with Engineering, Design, Marketing, Sales, and GTM leadership to align PLG initiatives with go-to-market motions and new customer revenue goals

• Collaborate with Marketing and GTM on lifecycle messaging and in-product nudges that re-engage users who have gone dark during their trial period

• Bring a strong point of view on freemium model optimization — understanding how to move users from free to paid through product experience, not just sales or marketing

• Meet the Talent Acquisition team, Rachel U.

• Meet the Hiring Manager, Adi C.

• Participate in a Talent Showcase

• Meet Cross-functional Partners

• Background Check + Offer Stage

• Welcome to the team, Homie 🎉
  

Homebase is the everything app for hourly teams—built to simplify the day-to-day and superpower local businesses. With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control. Today, over 150,000 small (but mighty) businesses rely on us to make work radically easier. Together, we’ve tracked over a billion hours for 2M+ workers—and we’re just getting started.

At Homebase, we celebrate diversity and are proud to be an equal opportunity employer. We welcome all candidates and do not discriminate based on any legally protected status. If you need accommodations during the hiring process, please let us know—we’re committed to ensuring fair and equitable access for all.