Fractional Chief Marketing Officer — Turn Marketing Strategy Into Measurable Growth

At HTM, our CMOs help law firm owners build brands that attract clients, generate leads predictably, and grow with intention. You'll operate much like a CMO does for any single client — setting strategy, building systems, coaching teams, driving measurable ROI — but within a structured portfolio model, serving as the marketing partner to a portfolio of growing law firms.

This is a full-time W-2 executive position, not a 1099 consulting gig or independent fractional practice. HTM provides the clients, systems, and infrastructure so you can focus entirely on helping owners grow smarter. No legal industry experience required — we'll teach you what you need to know, including relevant advertising and bar-compliance rules.

If you've built, or considered building, an independent fractional CMO practice, you know the tradeoff: the strategic work is rewarding, but finding clients and running your own back office eats into the work you actually want to do. At HTM, we remove that burden — no business development, since we bring you a full portfolio; predictable income plus performance upside instead of feast-or-famine; and full benefits, systems, and support staff already in place. We're also an Inc. 5000 Fastest-Growing Company every year since 2013.

How To MANAGE a Small Law Firm is the nation's leading provider of Fractional C-Suite services for solo and small law firms. Our clients don't need another agency — they need a marketing leader who helps them build a brand, a pipeline, and a system that scales.

Brand Strategy and Positioning — Define, refine, and elevate each firm's brand to drive recognition and trust.
Marketing Execution — Build high-performing campaigns, optimize digital and traditional channels, and implement scalable systems.
Performance and Metrics — Use KPIs and analytics to measure results, optimize campaigns, and guide decision-making.
Coaching and Advisory — Mentor owners and internal marketing teams to improve skills, process, and accountability.

Direct experience holding the title of Chief Marketing Officer — not a marketing leadership role one level below it.
A demonstrated career built around small to mid-sized businesses in the $5M–$30M+ revenue range — not occasional SMB exposure inside an otherwise enterprise-focused career.
A track record of working hands-on with business owners — reporting directly to founders, owners, or a small ownership group, not through layers of corporate hierarchy.
Data-driven, with a proven ability to translate marketing analytics into actionable strategy.
Genuine enthusiasm for small-business marketing — this should read as a calling, not a pivot.
Comfortable with hands-on execution and implementing compliant, scalable workflows.
Bachelor's degree or equivalent professional leadership experience.

Become the marketing leader growing law firms rely on to build their brand, generate leads, and scale successfully — with a team, systems, and pipeline already built around you.