Senior Director, Demand Generation

We’re looking for a Sr. Director, Global Demand Generation to own the end-to-end engine that drives new pipeline growth and accelerates deal velocity across mid-market and enterprise accounts globally. This role owns field events, ABM, integrated campaigns, paid media, and webinars—and is accountable for pipeline results, forecast accuracy, and measurable revenue impact.

Reporting to the CMO, you’ll partner closely with Sales, RevOps, Product Marketing, and Brand to build a demand engine that balances short-term pipeline goals with long-term system health, while introducing creative, differentiated programs that break through the noise in a competitive market.

• Own global demand strategy and outcomes
• Define and execute the marketing demand strategy, aligned to company growth goals, ICPs, and GTM priorities
• Translate revenue goals into clear, measurable demand plans, forecasts, and operating metrics
• Partner with Sales to ensure pipeline planning, forecast credibility, and account coverage
• Lead key demand channels and programs
• Field & Event Marketing: Design flagship, regional, and executive programs that accelerate enterprise deal velocity
• ABM: Lead an account-based motion that is targeted, sales-aligned, and measurable
• Integrated Campaigns: Drive always-on and moment-based campaigns across multiple channels
• Paid Media: Own global paid strategy across holistic search (SEM/SEO), social, display, and emerging channels
• Webinars & Virtual Programs: Develop scalable virtual programs that generate qualified pipeline and amplify thought leadership
• Operate with rigor and credibility
• Build clear measurement frameworks, definitions, and attribution models in partnership with RevOps
• Inspect performance regularly and optimize spend and programs based on impact
• Communicate pipeline results, insights, and tradeoffs clearly to executive leadership
• Build and lead a high-performing team
• Lead, coach, and scale a global team across multiple demand functions
• Clarify ownership, priorities, and success metrics for all team members

• 10–15+ years in B2B SaaS demand generation, growth, or revenue marketing roles
• Proven track record of owning pipeline in mid-market and enterprise contexts
• Deep experience across field marketing, ABM, integrated campaigns, and paid media
• Strong operational mindset, comfortable with forecasting, attribution, and performance metrics
• Credibility with Sales leadership and experience building high-trust sales-marketing partnerships
• Demonstrated ability to invent creative programs that break through competitive noise
• Experience leading and scaling global teams
• Clear, executive-level communicator capable of simplifying complex tradeoffs

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