Analista de CRM SR

BrazilRemoteFull-timemid

OtherAnalista

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Quick Summary

Requirements Summary

At least 5 years of hands-on CRM experience. Strong knowledge of Salesforce and practical experience with Salesforce Marketing Cloud.

Technical Tools

OtherAnalista

This is a senior CRM role focused on improving customer lifecycle performance through data-driven strategies, journeys, and campaigns. You will help design and execute CRM initiatives that strengthen conversion across different stages of the customer lifecycle. The position combines campaign operations, experimentation, performance analysis, and continuous optimization. You will work closely with Data, Martech, UX, and other multidisciplinary teams to ensure CRM initiatives are effectively integrated and executed. A strong analytical mindset will be essential for turning campaign results into actionable insights and identifying new growth opportunities. You will also provide guidance and support to the team responsible for CRM operations, helping ensure consistent and efficient delivery.

Develop and implement CRM strategies designed to improve conversion and performance across different stages of the customer lifecycle.
Support the design and execution of customer journeys and CRM campaigns, ensuring strategies are translated accurately into operational activities.
Plan and conduct tests and experiments to validate hypotheses and continuously optimize campaigns.
Measure and analyze CRM campaign performance, translating results and customer data into actionable insights and improvement opportunities.
Collaborate with Data, Martech, UX, and other internal teams to ensure CRM initiatives are integrated, effective, and aligned with broader customer experience objectives.
Identify new opportunities to improve customer lifecycle performance, engagement, and growth.
Provide guidance and operational support to the assigned CRM team, helping ensure efficient and high-quality execution.

Requirements

~1 min read

At least 5 years of hands-on CRM experience.
Strong knowledge of Salesforce and practical experience with Salesforce Marketing Cloud.
Proven experience working on projects focused on customer lifecycle optimization.
Solid understanding of CRM operations, campaign execution, customer journeys, and lifecycle strategies.
Strong analytical capabilities and the ability to work with data to generate actionable business insights.
Good communication and collaboration skills, with the ability to work effectively across multidisciplinary teams.
CRM or digital marketing certifications are a plus.
Previous experience in an agency or consulting environment is desirable.
Knowledge of the Insider platform is considered an advantage.