Associate Director/Director, Patient Marketing

This is a high-visibility marketing leadership opportunity supporting the launch and growth of an innovative oncology therapy.
You will lead the development of a comprehensive, patient-centered marketing strategy spanning patients, caregivers, advanced practice providers, and nursing stakeholders.
The role combines strategic brand thinking, promotional development, omnichannel engagement, and close collaboration across commercial functions.
You will help bring the patient and caregiver perspective into brand strategy, commercial priorities, and promotional decision-making.
Working with internal teams and external creative and media partners, you will translate strategy into impactful campaigns and compliant promotional materials.
The position requires strong leadership, sound judgment, and the ability to navigate complex projects within a rapidly evolving biotechnology environment.
It is well suited to an experienced oncology marketer who is energized by product launches, cross-functional collaboration, and building new capabilities.

• Bachelor’s degree in Science, Business, Marketing, or a related field.
• 10+ years of commercial experience within the pharmaceutical or biotechnology industry.
• 5+ years of oncology marketing experience, including direct-to-patient marketing.
• Proven track record of developing and implementing successful marketing campaigns.
• Demonstrated product launch experience in a promotional marketing role.
• At least 2 years of pharmaceutical sales experience, preferably within oncology.
• Strong cross-functional collaboration experience, including working across internal teams and managing external agencies.
• Knowledge of FDA regulations governing pharmaceutical promotion and applicable compliance standards, including Promotional Review Committee processes.
• Exceptional communication and presentation skills, with the ability to influence stakeholders at multiple organizational levels.
• Entrepreneurial mindset with a demonstrated ability to identify new opportunities, explore innovative approaches, and develop creative solutions.
• Strong judgment, decision-making, planning, and project management capabilities.
• Ability to manage multiple priorities in a fast-paced, high-growth environment.
• MBA or advanced degree in a related discipline is preferred.
• Experience in breast cancer marketing is preferred.
• Cross-functional experience in areas such as market analytics, sales, sales management, or key customer marketing is a plus.