Digital Content & Experience Specialist

This role is focused on strengthening an employer brand through engaging digital experiences, compelling content, and data-driven optimisation.
You’ll manage and enhance the digital ecosystem that supports careers, recruitment campaigns, landing pages, and other candidate touchpoints.
Working across HR, Talent Acquisition, Marketing, Communications, IT, and external partners, you’ll help turn the Employee Value Proposition into meaningful digital experiences.
You’ll have a direct impact on how prospective talent discovers, engages with, and navigates career opportunities online.
The position combines content management, website experience, SEO, analytics, recruitment marketing, and user experience optimisation.
You’ll use performance data, market insights, and candidate behaviour to identify improvements and strengthen recruitment outcomes.
This is an opportunity for a digitally minded specialist to shape a high-impact candidate experience while collaborating with a broad range of stakeholders and technical partners.

• Relevant experience: Professional experience in digital content creation and maintenance, employer branding, recruitment marketing, content management, or a related field.
• CMS expertise: Strong experience managing and updating websites through Content Management Systems (CMS).
• SEO knowledge: Working knowledge of SEO, including keyword research, content optimisation, metadata, organic search performance, and search trends.
• Digital campaign experience: Experience supporting or delivering digital and recruitment marketing campaigns, including the development and optimisation of campaign landing pages.
• Analytics expertise: Strong understanding of web analytics and performance measurement, with the ability to monitor, track, analyse, and report on website and campaign performance.
• UX understanding: Knowledge of user experience and candidate journey principles, with the ability to evaluate digital experiences from the user's perspective.
• Stakeholder management: Strong project and stakeholder management skills, with experience collaborating with website developers, IT teams, agencies, and other technical partners.
• Technical troubleshooting: Ability to work with technical and external partners to investigate issues, coordinate solutions, and deliver website and digital enhancements.
• Analytics platforms: Experience with Google Analytics/GA4 or equivalent web analytics platforms would be advantageous.
• SEO tools: Familiarity with Google Search Console and other SEO tools would be beneficial.
• Tracking and tagging: Knowledge of tag management, campaign tracking, and UTM conventions is an advantage.
• Web development awareness: A basic understanding of HTML and CSS would be beneficial.
• Digital best practices: Knowledge of UX, accessibility, web-content standards, landing-page optimisation, and conversion principles is desirable.
• Reporting and optimisation: Experience with dashboarding and reporting tools such as Power BI, as well as A/B testing and conversion optimisation, would be advantageous.
• Additional digital capabilities: Familiarity with careers website platforms, social media, and recruitment marketing platforms would be a plus.
• Collaboration: Strong communication and relationship-building skills, with the ability to work effectively across multidisciplinary teams and external partners.