Head of Marketing Baltics

We are Join UP! and SkyUp Airlines, an international group of companies that is transforming the world of travel.  
Our team unites more than 1500 professionals working not only in Ukraine but also in Kazakhstan, Estonia, Latvia, Lithuania, Moldova, Poland, Romania, the Czech Republic, and Slovakia.  
Join UP! is a leading tour operator founded in 2010 that sets new standards in the tourism industry. 
Join UP! Baltic was opened on April, 2022. 
We strive not only to be the best in Ukraine, but also to gain the trust of travelers in Europe and around the world.  We challenge established standards and open up new travel opportunities.  
We value initiative, determination, and a willingness to open up to innovation. Here you will get a space for ideas, influence, and the realization of the boldest ideas.  
Start your journey with Join UP! Baltic as a Head of Marketing Baltics.

In this role you will be responsible for: 
Marketing Strategies:

• Develop strategies and tactics for B2B and B2C to drive company awareness growth, trust and qualified traffic to our front door, basing on market and TA segmentation, our brand positioning and business goals.
• Work in a Team with Sales & Development department to develop converting strategies for B2B and B2C sales channels (website, e-mail, WhatsApp, social media, travel shops etc.).

Campaign Management:

• Adapt global Join UP! campaigns and ideas to local aspect.
• Deploy successful marketing campaigns across various channels, including digital (social media, email, SEO, PPC) and traditional (print, events) and own their implementation from ideation to execution.

Data Analysis:

• Monitor, track, and report on marketing performance metrics (ROI, engagement, conversion rates) and adjust strategies as needed.

Market Research:

• Study competition, conduct benchmark analysis, identify market trends.
• Analyse consumer behaviour in the market and adjust campaigns accordingly.

Budget Management:

• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely ensuring efficient allocation of resources for maximum ROI on campaigns.

Team Leadership & Management:

• Lead, manage, and inspire the marketing team, fostering a collaborative, creative and productive work environment.
• Coordinate the efforts of various team members and set clear objectives and KPIs, ensuring alignment with overall business goals.
• Provide ongoing coaching, feedback, and professional development opportunities to help team members grow and succeed.

Brand Development:

• Strengthen and maintain the company’s brand identity, ensuring consistency across all platforms.
• Ensure corporate identity is properly maintained in all market divisions, and make sure all guidelines are well implemented.

Collaboration:

• Work closely with cross-functional teams such as sales, product, and customer service to align marketing efforts with company objectives.
• Arrange and manage cooperation with outsource competence suppliers.
• Arrange close & efficient cooperation with Centerer of Expertise in strategy development and daily work .
• Build strategic relationships and partner with key industry players, agencies and vendors.

Content Creation:

• Oversee the production of content for websites, blogs, social media, email campaigns, and other marketing materials that attracts and converts our target groups.
• Oversee and approve marketing materials.

Event Management:

• Support company’s events organisation and organize the events in the market according to business needs.

Professional experience and skills:

• Bachelor’s degree in marketing, business administration or a related field must has.
• Marketing & Analytics: Google Analytics – advanced level (traffic, conversion, attribution understanding), Google Ads / Meta Ads Manager – solid working knowledge, SEO tools – good understanding, CRM systems – practical experience, 
• Data & Reporting: Excel / Google Sheets – advanced (data analysis, forecasting, reporting), Data visualization tools (e.g. Power BI, Looker Studio or similar), 
• Content & Digital: CMS platforms (website management) – practical understanding, Email marketing tools (e.g. Mailchimp or similar).
• Project & Team Management: Tools like Asana, Trello, Monday.com or similar, 

What we offer: 

• Career in a large international fast-growing company. 
• We support the development of employees and offer: GROW UP corporate university, compensation for external education and training.  
• A culture of openness, equality and support.  
• Annual paid vacation and sick leave.  
• Corporate health insurance.  
• Competitive salary.  
• Corporate travel discounts with Join UP!  
• Ability to work in a hybrid /remote format (optional).

Steps of hiring process in our company*: > phone pre-screening > Online interview with a recruiter > Test task (optional) > Interview and introduction to the team leader > Job offer 

*Please note that the processing time for applications is 10 working days. If we have not contacted you during this time, we are not ready to proceed with you right now. We will save your CV in our talent pool to offer other relevant career opportunities in the future. 
Join a multinational team of challengers who are transforming the travel industry every day and making people's travel dreams come true. 
More about us: 
Join UP!: Overview | LinkedIn 
Tūroperators Join UP! – brīvdienu komplekti, brīvdienu ceļojumi - Latvia 
Join UP! tour operator – holiday packages, holiday trips - Lithuania 
Join UP! tour operator – package holidays, holidays - Estonia 
*By applying for the competition, the applicant agrees to the transfer and processing of personal data to the Limited Liability Company «Join Up Baltic and the Limited Liability Company Join UP!». 
We inform you that the personal data specified in your application documents will be processed for the purpose of data use and processing for personnel selection purposes. The potential employee can withdraw his consent to data processing in writing. 
 
The controller of data processing is the Limited Liability Company «Join Up Baltic», unified registration number: 50203351701, legal address: Vienības gatve 109, Riga, LV-1058, e-mail: riga@joinup.lv. 
 
Additional information on the processing of personal data in the Limited Liability Company «Join Up Baltic» can be obtained on the website of the Limited Liability Company "Join Up Baltic" https://joinup.ee