Marketing Manager

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MarketingMarketing Manager

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MarketingMarketing Manager

SCOPE

The overall scope of the Marketing Manager is to assist the Director of Sales & Marketing to position and promote XYZ hotel and its outlets as the market leader through Marketing activities as well as to ensure compliance with the brand Kempinski.

OVERALL OBJECTIVES

The job of Marketing Manager is executed satisfactorily when:

Marketing activities are created, planed, coordinated and implemented.

Targeted goals as defined in the hotel marketing plan are reached.

Kempinski’s brand is protected and the awareness of the Kempinski brand as defined in the strategic marketing plan is enhanced.

At Kempinski, Talent Development is a management responsibility and consequently an integral and important part of our Managers’ daily activities.

The Marketing Manager fulfils their role as a Talent Development Ambassador when:

They actively support and implement Talent Development initiatives as a part of their daily activities.

They identify Marketing talents in their department and throughout the hotels as per below definition* and actively support their career development.

They support and initiate transfer, cross exposure and task force assignments for their team.

They personally conduct TTTTs with their team on a regular basis and take personal interest for their talents’ development plans.

They recruit and select potential talent according to the Company’s current and future hotel, regional and worldwide needs including conducting interviews for positions in their department and their region.

*A Hotel Talent is an employee, who has the ability to do the current job in their hotel and can be promoted to the next level. Mobility is what makes this person a Kempinski Talent.