Associate Manager, CRM NA Fenty

The CRM Associate Manager drives revenue and engagement across Email, SMS, and in-app CRM by owning campaign strategy, execution, and performance optimization. This role translates business priorities into high-performing CRM programs across tentpoles, promotions, launches, and TikTok Shop CRM, ensuring alignment with Marketing, Digital, and E-commerce.

This individual leads creative briefing, testing, and lifecycle optimization to continuously improve performance and customer experience. The ideal candidate is both a strong operator and strategic thinker, with a data-driven mindset and a sharp understanding of how creative, timing, and segmentation drive results. This role reports to the Director of CRM.

• →Own end-to-end CRM campaign execution across Email, SMS, and TikTok Shop CRM, ensuring alignment with business priorities and the marketing calendar
• →Support planning, briefing, and execution across tentpoles, promotions, storytelling, launches, and lifecycle campaigns
• →Drive CRM storytelling, ensuring consistency with Digital and Marketing while tailoring messaging to lifecycle stage and audience context
• →Own and evolve the CRM creative briefing process, partnering with Creative to deliver high-performing, on-brand assets
• →Execute and QA one-shot, triggered/automated campaigns across Email, SMS, and Tiktok Shop CRM, ensuring accuracy and on-time delivery
• →Manage and optimize CDP journeys in partnership with Global, improving targeting, personalization, and lifecycle performance
• →Own TikTok Shop CRM strategy, execution, QA, and optimization
• →Own monthly reporting for one-shot campaigns and TikTok Shop CRM, translating insights into actionable recommendations
• →Co-lead quarterly creative performance reviews, identifying and scaling best practices
• →Proactively identify and resolve issues to minimize impact on campaign performance
• →Identify opportunities to improve execution efficiency, QA processes, and overall campaign performance

• 2+ years of experience in CRM, lifecycle marketing, or digital marketing
• Strong experience in Email and SMS marketing
• Hands-on experience with CRM platforms such as Klaviyo and Attentive preferred
• Familiarity with CDPs, segmentation, and lifecycle journeys
• Strong attention to detail with a focus on execution accuracy and QA rigor
• Data-driven mindset with the ability to translate insights into action
• Strong cross-functional collaboration and project management skills
• Highly organized and comfortable managing multiple campaigns and deadlines in a fast-paced environment
• Proactive, solutions-oriented mindset with strong ownership and follow-through
• Interest in beauty, e-commerce, and customer experience