Manager, Social Content Writer - OleHenriksen

The copy voice of the social-first content team. Working closely with your creative counterpart, you write all copy for the platform-native content engine—social captions, hooks, scripts, paid social copy, email and CRM, and digital content. You think natively in platform: you understand how copy functions differently on TikTok versus Instagram versus email, and write for each context with fluency and intentionality. You are a power user of AI writing tools—using them to multiply their output, test messaging, and generate options at speed. This role sits in the creative team, and reports to the head of the copy team.

• →Social captions—written natively for each platform, not adapted from campaign copy
• →Hooks and on-screen copy for TikTok and Reels content—writes copy that works in video, not just alongside it
• →Paid social copy—headlines, body copy, and CTAs for paid media across all social platforms
• →Email and CRM copy—campaign emails, SMS, and automated flows; generates variants and subject line options at volume
• →Content strategy input—brings a copy and messaging POV into content planning conversations with the Social Art Director
• →AI writing workflows—owns and develops AI copy tools for the content team; builds prompts, trains outputs to brand voice, generates variants at speed
• →Platform copy intelligence—tracks what copy approaches, hooks, and formats are working on each platform and brings that intelligence into the creative process
• →Ability to leverage SEO/GEO insights and keywords to ensure maximum discoverability of content, while still adhering to the brand voice across channels

• 5+ years of copywriting experience with a demonstrable social-first portfolio
• Has written natively for social—understands the difference between a caption and a campaign headline
• Already fluent in AI writing tools—doesn't need to be trained on the concept
• Understands how copy performs differently across TikTok, Instagram, Pinterest, YouTube and email
• Strong instinct for hooks—can write an opening line that stops a scroll
• Some content strategy background is a plus—can think about what to say, not just how to say it
• Beauty experience a plus