Growth Marketing Manager

This is a consumer fintech startup, and you will be working with serial entrepreneurs who have built strong consumer brands and innovative products. We value extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and work relationships. Yes, you can build an exciting business AND have real-life real-customer impact.

Kikoff is a high growth consumer fintech startup offering credit-building solutions that are affordable, accessible, and educational. Our core product, the Kikoff Credit Account, has helped hundreds of thousands of customers build better credit. Kikoff has been featured by Nerdwallet, Forbes, Buzzfeed and others; and our app has a 4.9 rating amongst thousands of reviews. But Kikoff is more than just a credit builder: we are a long-term financial partner for our customers, and we have an exciting product roadmap of solutions to help our customers reach their financial goals.

We’re looking for a Growth Marketing Manager to accelerate our user acquisition efforts by hands-on scaling up our current channels, working with our in-house creative team to systematically improve our creative performance and identify and test a myriad of new channels that will help unlock higher volume within our CAC/ROAS goals. We’re looking for data-driven problem solvers with a growth mindset, willing to stretch their comfort levels, evolve best practices within growth marketing, and move quickly with attention to detail to do big things. We have an ambitious mission to help our customers achieve financial literacy.

This is a full-time position with benefits and equity in a fast-moving and fast-growing environment that will help you grow your abilities and career as you help build a better ecosystem of credit for our customers.

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  Grow the number of users who join our program while keeping constant or improving our CAC/ROAS

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  Own campaigns hand-on-keyboard across multiple online channels, strategize and develop creative with our in-house creative agency, hypothesize and prioritize tests through the funnel and autonomously drive growth for the business

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  Work closely with data/engineering to ensure proper attribution (AppsFlyer/Firebase/GA4)

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  Drive, optimize, and measure KPIs for each campaign.

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  Continually design and execute AB tests to make the most effective campaigns.

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  Work cross-functionally to bring campaigns to life: working with designers, copywriters, product team, data analysts, and more.

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  Proactively identifies, evaluates, and executes new growth opportunities to accelerate adoption of early-stage products.

• 3+ years of a proven track record of driving towards growth goals under set CAC/ROAS or volume targets, timelines and budgets or a strong track record in an analytical academic discipline or structured and data-driven job.

• Experience managing meaningful monthly budgets (at least $200K+/month)

• Deep hands-on experience on digital paid channels such as Facebook, TikTok, SEM, Google UAC, or others.

• Strong understanding of:

  • Attribution (MMPs like AppsFlyer)

  • iOS vs Android differences

  • Creative testing frameworks

  • Scaling vs efficiency trade-offs

• Ability to move fast and flexibly, juggling multiple projects with the trustworthiness to execute on schedule at high-velocity and attention-to-detail.

• Understanding of hypothesis driven A/B, MVT and incrementality testing with the ability to analyze test result data to tease out learnings and insights to inform future testing.

• Experience in a fintech business, or a D2C industry is a bonus.