Senior Product Marketing Manager

Why? Because our time is limited, our competition is fierce, and our margin for error is small. For us to have the greatest impact on the world, we need to be laser focused on our core mission, which is...

That’s why Knak exists.

We are a world-class enterprise email and landing page creation platform with a focus on making successful and happy customers by providing them with an incredibly powerful, yet easy to use creation platform.

Our industry leading SaaS solution is built by Marketers, for Marketers. We know that it’s the small things that make the biggest impact and that emails and landing pages are where the rubber hits the road when it comes to Marketing Automation. We change the way Marketers work by making them more efficient, while improving conversion rate of their campaigns and helping them stay on brand.

Oh, and we have a bit of fun while doing it, too!

Working within the Marketing team, the Product Marketing Manager will craft compelling narratives that position Knak’s products for success in the enterprise market. Reporting to the Senior Director, Product Marketing, this role bridges Product, Sales, and Marketing to develop clear messaging, enable Sales, and bring new product capabilities to market.

You’ll help support new business, product adoption, and expansion opportunities through go-to-market strategy, sales enablement, market insights, and content that clearly communicates the value of Knak’s products.

• →Define product positioning and messaging in collaboration with Product, Sales, and Marketing, creating compelling narratives and differentiated value propositions.
• →Develop and execute go-to-market strategies for new features, including multi-channel campaigns across owned and paid media.
• →Enable the Sales team with impactful collateral, including pitch decks, battle cards, and value-based messaging.
• →Conduct competitive and market research, synthesizing insights to inform strategy, differentiation, and product messaging.
• →Create product marketing content, including product demo videos, whitepapers, customer case studies, and other sales and marketing materials.
• →Make strategic decisions about content and channel use while collaborating cross-functionally with Product, Sales, Marketing, and Design.
• →Lead product marketing initiatives and influence team priorities without direct people management responsibilities.

• Exceptional verbal and written communication skills.
• Experience developing product messaging, sales content, and marketing collateral.
• Strong cross-functional collaboration skills, with experience working across Product, Sales, and Marketing.
• Strategic thinking and analytical skills, with the ability to measure and report on marketing effectiveness.
• Ability to communicate complex product features in a simple, engaging way.

• Experience with enterprise marketing tools such as Marketo, Salesforce, or Pardot.