German speaking Performance Marketing Specialist (d/f/m)

Hands-on keyboard experience with managing and optimizing paid campaigns on platforms like Google Ads, Meta Ads, LinkedIn Ads, etc.

Experience in building out full funnel campaigns (Brand Awareness, Consideration, Conversion, Retargeting)

Write, test, and optimize ad copy, ensuring continuous performance improvement.

Demonstrated ability in managing paid media budgets, along with forecasting and budgeting for paid media channels.

Proficient in translating data into insights using tools like Google Analytics.

Work closely with Growth, Product Marketing, and Design teams to develop effective campaigns.

Lead the creative learning agenda, focusing on performance acquisition, creative strategy and development.

Write converting creative briefs for UGC creators and in-house Design teams.

Strong project management and communication skills to manage and direct static/video editing reviews, paying close attention to transitions, text placements, hooks, etc.

Drive continuous innovation by integrating creative performance insights, creative trends (both paid and organic), and customer insights.

Experience with conducting creative research through platforms like Ads Library, as well as, deep dive into customer research.

Curiosity to explore and apply AI tools for generative creatives, ad copy, and workflow improvements.

3+ years of experience working in a performance marketing team at a brand or agency, focusing on hands-on keyboard experience with paid search, paid social channels and creative development.

Professional working efficiency (B2 level minimum) in German with proven ability to write high-converting German ad copy and adapt campaigns for German-speaking audiences.

Passion for combining storytelling with data to create high-converting ad creatives.

Experience in directing creative teams, agencies, and UGC creators.

Knowledge of digital marketing technologies, media buying strategies, and how to impact performance marketing critical metrics with campaign optimizations and creative strategies (CPA, CVR, CTR, etc.).

Outstanding organizational skills and experience with project management systems.

Experience in using Google Analytics or equivalent analytics platforms.

An experimental mindset and curiosity about applying AI tools in marketing workflows.

Experience with creative analytics platforms such as Motion is a plus.